![MBS-Vignolles-1](https://www.munich-business-school.de/insights/wp-content/uploads/2016/03/MBS-Vignolles-1-678x381.jpg)
Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement from Dream to Nightmare”.