![MBS-Master-International-Week-Zeitel-Bank-5 MBS Master International Week Zeitel-Bank](https://www.munich-business-school.de/insights/wp-content/uploads/2016/03/MBS-Master-International-Week-Zeitel-Bank-5-678x381.jpg)
For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.