On May 16, MBS Professor Patricia Kraft participated in the Social Conference. There she discussed changes and new developments in marketing and customer journey research with agencies and companies, among them many Munich based internationals: Sixt, BMW, Audi, ADAC, Sky ProSieben, RTL2, Hamberger, Bayerischer Rundfunk, Check24, AutoScout 24, e-on, ERGO Direkt, Kaspersky, T-Systems, Microsoft etc.
Named “FIRST FUNNEL CONFERENCE” #firstfunnel17 the conference agenda discussed the individual phases of the digital customer journey in different speeches:
- Attention
- Interest
- Purchase intent
- Conversion/Purchase
- Service
- Advocacy
