In our times of digitalization, progressing economic liberalization and growing competition, the proverbial customer as a king is gaining increasing importance. And ever more frequently, the relationships of companies with their clients go beyond the […]
On 29 October 2014, Christoph Stadeler, Vertical Auto Lead EMEA at Facebook, gave a guest lecture at Munich Business School titled „Automotive Marketing & Facebook“. In particular, he addressed the changes at Facebook and their […]
The legendary MBS Beach Masters volleyball tournament entered another round on October 28, 2014, this time themed ”Summersplash”. At the “Beach 38” location, 20 mixed teams consisting of students of various nations, of employees as […]
When Chinese consumers buy Coke and a bag of crisps for an evening in front of the TV, they buy happiness: In China, Coca Cola is referred to as “可口可乐” (kekou kele), which – literally […]
Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]
Motivated employees are not only more satisfied, they also work more productively. Each year, the Gallup Engagement Index shows the devastating consequences that insufficient employee retention can have for companies. Motivation is an active and […]
At the end of their Dual Degree program at Florida International University (FIU), three MBS students received the coveted Best Student Award for outstanding academic achievement. Viktoria Flad, Thomas Schreiber and Benedikt Wick completed their […]
For the first time in its history, Munich Business School has been successful in gaining a business magazine as cooperation partner. Handelsblatt and MBS want to launch a long-term co-operation. In a first step, a lecture hall of the university has […]
Leadership is a ubiquitous topic, until recently advocating the belief: Take control! This principle was applied not only to the control of companies, but also to supervising projects and employees. Why then should the captain […]
The university management of Munich Business School (MBS) has appointed Dr. Patricia Kraft and Dr. Christopher Weilage as Professors for International Business. While the focus of Professor Kraft’s work will be mostly on the topics […]
It was an interview that caused a stir: Oliver Samwer, CEO of Rocket Internet AG and one of the three Samwer brothers, who control a multitude of shareholdings in the Internet with their fund “Global […]
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