![image](https://www.munich-business-school.de/insights/wp-content/uploads/2015/12/image-31-678x381.jpeg)
MBS lecturer Mark Zeh (Senior Manager, Research and Concept Development, Bose Corporation) will participate in a panel discussion at the PDMA Annual Conference in Los Angeles for the launch of the John Wiley and Sons book “PDMA Design Essentials: Design Thinking“. Mark Zeh has contributed a chapter to the book: “The key roles of stories and prototypes in design thinking”.