Yesterday’s guest lecture at MBS made dozens of Bachelor and Master students feel reminded of their childhood: Lecturer Prof. Dr. Patricia Kraft had invited Christian Pau, Senior Sales Director Europe Central at LEGO Group, to provide the students with insights into the renowned Danish family business.
During his lecture full of interesting facts, Christin Pau presented, amongst others, the LEGO brand and also addressed the diverse international markets and corresponding strategies of the toy manufacturer.
