![mbs-ubx2016-1 MBS UBX2016](https://www.munich-business-school.de/insights/wp-content/uploads/2016/10/MBS-UBX2016-1.jpg)
MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.