Last week, MBS Professor Dr. Alexander Hahn traveled to France in order to teach at the École des Ponts ParisTech, one of the most prestigious educational institutions in Europe.
Dr. Hahn delivered a three-day module on “Marketing of innovative products” for the full-time MBA students of the École des Ponts Business School. Together with the students, he discussed contemporary cases of Digital Marketing, Technology Marketing, and User Experience Design, and prototyped various products such as Microfinance for African small farmholders. Both the students and Dr. Hahn liked the session very much, as the picture shows!
