MBS Professor Jack Nasher now writes his own column for Forbes, and has just published his latest article on “What You Can Learn From Trump – Like It or Not”. The contribution revolves around the “confirmation bias” phenomenon, meaning that “we select information that fit our hypothesis and confirm what we believed from the very beginning.”
Also check out Jack Nasher’s first Forbes column article named “Face Their Fears! Why People Do Not Choose What They Like Best”, which focuses on “loss averion”.
