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Management Basics: Remembering to Give Back
The topic for this blog is one that is not only held of dear importance to me, but also a point that is often overlooked: Giving Back. Don’t worry, there are no sad, heartbreaking stories [...] -
Which Is the Influence of the Social Media Trend on Sports Sponsoring?
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MBS Professor Dr. Andrea Bookhagen Appointed Vice Chairwoman of AfM Marketing Consortium
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Random Articles
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Kronjuwelen: A Small Underwear Revolution
Kronjuwelen (“family jewels”) – the four MBS alumni Peer-Boy Matthiesen, Daniel Herter, Nick Piepenburg and Berno Delius quickly found a suitable brand name for their underwear for men. What makes the Kronjuwelen boxer shorts unique? [...] -
MBA Students Take Field Trip to ALDI SÜD Regional Distribution Center
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From Project Manager and MBA to Start-Up Founder: MBS Alumnus Maximilian Pütz and His Company Uptea
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