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Management Basics: Remembering to Give Back
The topic for this blog is one that is not only held of dear importance to me, but also a point that is often overlooked: Giving Back. Don’t worry, there are no sad, heartbreaking stories [...] -
Which Is the Influence of the Social Media Trend on Sports Sponsoring?
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MBS Professor Dr. Andrea Bookhagen Appointed Vice Chairwoman of AfM Marketing Consortium
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Random Articles
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Does the Grinch Think in More Economic Terms Than Santa?
Every year at a certain time, many of us ask ourselves for what to give to our loved ones. We rush into the shopping malls or push the servers of online retailers to their limits. [...] -
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Professor in the Spotlight: 3 Questions for Prof. Dr. Alexandra Hauser
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