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Which Is the Influence of the Social Media Trend on Sports Sponsoring?
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses [...] -
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MBS Professor Dr. Andrea Bookhagen Appointed Vice Chairwoman of AfM Marketing Consortium
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Alumni Careers: Lifestyle @ MBS
One thing students expect from studying at MBS is to kickstart their professional careers. To showcase to current students what career paths MBS alumni take after their graduation, the MBS Career Center organizes the Alumni [...] -
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On the Importance of International Women’s Day … and Why It Is Important to Me
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30 Years of MBS: How Digital and Cultural Change Can Succeed – The Example of the Otto Group