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Management Basics: Remembering to Give Back
The topic for this blog is one that is not only held of dear importance to me, but also a point that is often overlooked: Giving Back. Don’t worry, there are no sad, heartbreaking stories [...] -
Which Is the Influence of the Social Media Trend on Sports Sponsoring?
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MBS Professor Dr. Andrea Bookhagen Appointed Vice Chairwoman of AfM Marketing Consortium
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Random Articles
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Getting to the Milk of It
Shopping for milk in a foreign country can be a confusing experience. Here in the UK (and the USA from memory), the product range is limited. In the UK, the fat content isn’t listed, just [...] -
MBS Roundtable Discussion with Senior Managers on Diversity, Equity & Inclusion
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Student Finance: How Can I Fund My Studies and How Can I Save Money While at University?
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In-House Consulting at Allianz: An Evening With Stefan Schnichels
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MBS Lecturers Publish Reference Book on Digital Transformation