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The Increasing Importance of the Procurement and Supply Chain Management Function
Procurement and supply chain management has redefined itself in recent decades: from an administrative to a strategic task. What does this role change mean and does it also have a positive effect on the salaries [...] -
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Random Articles
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Mystery Shopping in Munich Luxury Boutiques
As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via “mystery shopping”, an important market [...] -
Polarstern @ MBS: Why You Should Start Something That Matters
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Dr. Verena Grundke Shares Her Insights on “Customer Relationship at Telefònica” with MBS Students