Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]
Part 1: Self-Reflection – a Game-Changing Ability Developing self-reflection in the workplace, can lead to elite individual or organizational performance. During my work-life in a global professional service firm, there were formalized and rigorous 360-degree […]
Businesses spend exorbitant amounts on training and motivation of staff with companies spending over USD 359 billion annually, or nearly 1 % of annual revenues. Yet most of the spend is on technical training and […]
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]
Copyright © Munich Business School