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Spending and Buying Alone Does Not Bring Happiness – Not Even in China
When Chinese consumers buy Coke and a bag of crisps for an evening in front of the TV, they buy happiness: In China, Coca Cola is referred to as “可口可乐” (kekou kele), which – literally [...] -
Master International Business Luxury Management: New Dual Degree
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Reality on the Capital Markets: Presentation of St. Galler Kantonalbank
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Master International Business Students Present their Business Projects
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The Munich Business School Graduation 2014
On Saturday, November 8, Munich Business School bade farewell to the graduates of its Bachelor International Business, Master International Business, Master Sports Business and Communication, MBA International Management und MBA General Management programs with its [...] -
Working Paper: “Activision Blizzard, Inc. in China: a PEST Analysis”
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MBS Prof. Dr. Jack Nasher: Bad Grades for German Coalition Negotiators
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MBS Wins Renowned All-Female Wellesley College as Partner University