Academic Writing (Part 4): Plagiarism
In the fourth part of our blog series on academic writing, we provide information on plagiarism – what it is, what types of plagiarism exist, the consequences of plagiarism, and how to avoid it. The […]
Faculty & Research
Vuja de: See Through Different Eyes
We all know the phenomenon of déjà vu. But what is vuja de all about? Prof. Dr. Stefan Baldi explains the meaning of vuja de and how this phenomenon can promote innovation. Write the word […]
The 10 Deadly Sins in Academic Papers
The writing of a academic paper is a widespread examination performance in university. However, you should not approach the topic too lightly, as there are a few things to keep in mind. We tell you […]
What Makes a Sports Brand Great?
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]
Using Scenarios to Assess Tesla Motors Prospect in the Electric Vehicle World 2020+
The mobility and automotive industry finds itself in a state of upheaval. Will Tesla Motors manage to maintain its competitive edge in the new era of mobility starting in 2020? We give a forecast. Tesla […]
Knowing, Doing, Being – Developing Management Competencies for the Future
The working world of the future is undergoing a transformation that requires new competencies. Training that covers the competence fields of Knowing, Doing and Being in equal measure can help here. In a recent survey, […]
“Buy Land – They’re not Making it Anymore”
Looking at the current land and real estate market, this famous quote by Mark Twain seems to have been heard and understood by many people. But for many, the question is: Should we really buy […]
The Increasing Importance of the Procurement and Supply Chain Management Function
Procurement and supply chain management has redefined itself in recent decades: from an administrative to a strategic task. What does this role change mean and does it also have a positive effect on the salaries […]
Why the Future Must Belong to “Conscious Business”
Prof. Dr. Christian Schmidkonz explains what “Conscious Business” is or what it is not and why, in his opinion, this approach must be the business model of the future. What “Conscious Business” is not Let […]