The Master Sports Business and Communication program is unique for Germany and incorporates topics from the economy, sports, and media/communication and thus enables a cut-to-demand start into the global sports business. Sports management, sports communication, sports sponsoring etc. – this program is multidimensional and multifaceted. And integrated stay abroad completes this international practice-relevant elite study program.
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On 29th October 2019 we had a very interesting and innovative lecture of Stephan Pflieger, Manager Supplier Master Data & Business Analytics at BMW Group. He shared the experiences on »Digitally-supported Industrialization of Parts and […]
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
In the End of October in India many oil lamps and fireworks are shining and sparkling, families are enjoying themselves and sharing traditional food and sweets… It is Diwali time! Houses and working places are […]
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sports clubs, organizations and […]
»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]
Markus Breglec, who worked as former Director Marketing & Media at the Liverpool Football Club, the winner of the Champions League 2019, has been a lecturer at the Master MBS Master program Sports Business & […]
Yesterday evening Anna Kopp, IT Director Germany at Microsoft, came to Munich Business School to share her experiences with MBS students and explain how she managed to reach such an important position at Microsoft and […]
The time has come again: This week, all freshmen were welcomed to Munich Business School. The new fall semester begins in bright sunshine. Students from over 40 nations – from Albania to Vietnam – travelled […]
Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
Professor David Wagner visited the CommunityCamp in Berlin on the 24th and 25th of August. The CommunityCamp is a so-called barcamp, which is characterized by its participative character. The agenda of the event is open […]
On a hot and sunny Saturday evening, the first MBS Alumni Summer Party took place at the MBS Lounge and Terrace. About 50 MBS alumni, lecturers, staff, and some current students got together to enjoy […]
The latest edition of the trendence Graduate Barometer, a survey conducted annually by the independent market research and consulting firm trendence, confirms Munich Business School (MBS) as one of Germany’s most international and diverse universities […]
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