The Norm of Reciprocity Revisited
The norm of reciprocity is a law of human behavior that is found in all cultures. Previous research on the norm of reciprocity applied in the business context has mostly focused on not being tricked […]
The norm of reciprocity is a law of human behavior that is found in all cultures. Previous research on the norm of reciprocity applied in the business context has mostly focused on not being tricked […]
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