Guest Lecture: »The Business Value of Creativity – How Winning Companies Turn Creativity Into Business Value and Growth« with BBDO & McKinsey
At the invitation of MBS lecturer Michael Falkensteiner, Gordon Euchler, Head of Strategy at BBDO – the world’s leading agency network, and Nils Liedtke, Associate Partner at McKinsey & Company – the leading strategy consultancy, gave an interesting […]