How to Convince Anyone of Anything
“I’m lovin’ it!” – Really? Is there a person who truly loves the food at McDonald’s? People do not choose what they like best, but what they fear least. We have a “loss aversion,” which […]
Decision
Intuition as a Basis for Business Decisions
Despite the abundance of information surrounding us, our intuition plays a central role again and again. Prof. Dr. Christian Schmidkonz and MBS graduate Patrick Stütz give a definition for intuition, discuss the connection between intuition […]