At this year’s Luxury Business Dialogue, Maxime Scheuer, Client Experience Project Manager CHANEL Haute Couture and MBS alumnus, provided insights into the iconic Parisian luxury house CHANEL Haute Couture. Martina Dengler, Alumni Relations Manager, initiated […]
At the end of July, students and alumni of Munich Business School focusing on luxury management got the exclusive chance to visit the Cartier TANK exhibition and to dive into the world of Cartier. In […]
In an online guest lecture, luxury expert Natalia Langsdale gave MBS master’s students majoring in Luxury Management insight into her career, dealing with ultra high-net-worth individuals (UHNWI), and tips for gaining a professional foothold in […]
The Mark Challenge is an annual business plan competition from the International University of Monaco dedicated to luxury passionate students and entrepreneurs. The competition is about sustainable business concepts in the luxury field that build […]
The luxury industry is increasingly competitive and globalized. Showing enormous potential, the luxury market reached an estimated € 1.3 trillion in 2019 (Bain & Company, 2020). Luxury abides by its own rules, requiring a unique […]
Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement […]
Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]
The MBS expands its service offer for Master International Business students who want to acquire an international Dual Degree. It is scheduled that, as of fall 2016, students with business concentration “Luxury Management” can acquire a Master’s degree in “Luxury Brand Management” […]
MBS Professor Dr. Andrea Bookhagen is currently teaching “Luxury Brand Management” at our Indian partner university, Management Development Institute Gurgaon.
Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]
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