Yesterday, consulting firm UNITY, cooperation partner of MBS, hosted the UNITY Innovation Day. Company executives from various industries scrutinized the topic “Marketing, Sales & Services – Smart Products und Services” in various lectures and interactive […]
Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]
A lot, indeed! Our MBS Bachelor student Daniel Meidl will confirm this. The seminar thesis on the subject of “International Sales & Marketing” that he submitted in the sixth semester is titled: “Market segmentation: Defining […]
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
On 29 October 2014, Christoph Stadeler, Vertical Auto Lead EMEA at Facebook, gave a guest lecture at Munich Business School titled „Automotive Marketing & Facebook“. In particular, he addressed the changes at Facebook and their […]
Copyright © Munich Business School