For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized […]
Dr. Irena Vodenska, Assistant Professor at Boston University Metropolitan College, another one of MBS’ international partner universities, held a lecture focusing on “Investments and Risk Management” during the Master International Week. Amongst other things, Dr. […]
Dr. Virginia Bodolica, Professor at MBS partner university American University of Sharjah, talked about the “Challenges and Opportunities for Entrepreneurs in Emerging Markets: Entrepreneurial Success Stories from the United Arab Emirates (UAE)”. The presentation was part […]
Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement […]
Today, the MBS Master International Week has started. For three days, guest lecturers of MBS’ international partner universities will hold various lectures on topics such as Entrepreneurship, Family Firms and Marketing, amongst others. Here are […]
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