Media Rights Archives - Munich Business School Insights

Which Is the Influence of the Social Media Trend on Sports Sponsoring?

Kay Himmighöfer, Simon Trägner, Prof. Dr. Todd Davey February 24, 2017

An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]

The Magical Triangle of Sports Management

Prof. Dr. Dr. h.c. Josef Hackforth July 7, 2015

Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]