Relationship Marketing Archives - Munich Business School Insights

What Do Our Professors Do on Weekends? Future Trends in Social Media and Community Manager

August 30, 2019

Professor David Wagner visited the CommunityCamp in Berlin on the 24th and 25th of August. The CommunityCamp is a so-called barcamp, which is characterized by its participative character. The agenda of the event is open […]

Football is Attractive for the Fans – and Vice Versa!?

Prof. Dr. Hans H. Jung, Claudia Spagl February 5, 2016

Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]