Máster en Gestión Deportiva

Sub-Modules:

Introduction to International Sports Business

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• Introduction to International Sports Business: Explore the global landscape of the sports industry, including key players, market dynamics, and the economic significance of sports on an international scale.
• Innovative Leadership in Sports Management: Learn about cutting-edge leadership practices and management strategies that drive success in sports organizations, focusing on innovation, adaptability, and strategic vision.
• Specialties of the Sports Industry: Understand the unique characteristics of the sports sector, such as fan engagement, media rights, and the influence of cultural and regional factors on sports business practices.
• Entrepreneurial Approaches in Sports Business: Discover how entrepreneurial thinking and business models are applied within the sports industry, including startup ventures, investment opportunities, and the development of new sports-related products and services.

Sub-Modules:

Corporate Communication and Public Relations

Foundations of Communication Studies and Media Markets

Foundations of Media Law and Media Ethics

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• Learn how to assess corporate messages and plan efficient and strategically viable PR measures while using different media.
• Get a profound understanding of the German and international media market.
• Get to know potential tasks in media in sports business and learn how to apply their knowledge to industry specific projects and challenges.
• Learn how to critically assess and apply the possible uses of media while taking legal and ethical viewpoints and limitations into account.

• Learn how to apply project management tools and methods on a real-life business problem.
• Plan, organize, conduct and control a project for a business partner and gain insights into the company.
• Assess the quality and reliability of existing data / research findings based on their source, data collection method and analysis / interpretation of the findings.

• Learn how to design, implement and monitor the relevant marketing and management strategies in a service context.
• Participate in a digitalization workshop and apply the concepts learned in class to program a website for a service marketing concept.

• Learn the basics of financial derivatives on interest rates and how to assess their effectiveness and values.
• Gain insights to core issues of international financial business management with a focus on hedging interest rate risks.

Sub-Modules:

International Strategic Management

Organizational Behavior

Conscious Business

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• Learn about the drivers of globalization, related strategic models, and how to apply them in business operations.
• Study the relationships between individual, organization, and society and reasons for behaviors in organizations.
• Develop an understanding for alternative business practices compared to traditional profit orientation as the core goal of a business based on the four tenets of Conscious Capitalism as well as best practices in the field of Conscious Business.

Choose 1 out of 3

• Business in Germany
• Business in Latin America
• Business in China

Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.

Sub-Modules:

Business Communication

Business Ethics

Negotiation Skills

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• Identify and master the challenges of business communication particularly in an international and intercultural context.
• Study and discuss topical and controversial business ethics issues as well as the philosophical origins of ethics.
• Learn how to use effective communication skills as well as manage the human behavior dynamics in the negotiation process.

Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings. El módulo puede cursarse en el primer o segundo semestre.

Sub-Modules:

Managing Sports Organizations

Sports Value Chain

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Managing Sports Organizations:

• Organizational Structures in Sports: Understand the various ways sports organizations are structured, including hierarchical, flat, and matrix models, and how these structures impact efficiency, communication, and overall performance.
• Strategic Planning in Sports Organizations: Learn how to develop and implement strategic plans tailored to the unique needs of sports organizations, focusing on long-term goals, market positioning, and competitive advantage.
• Decision Making in Sports Contexts: Explore the decision-making processes within sports organizations, including the use of data analytics, stakeholder input, and scenario planning to make informed and effective decisions.
• Operational Management and Performance Metrics: Gain insights into the operational aspects of managing sports organizations, including the use of performance metrics to monitor and improve organizational effectiveness.

Sports Value Chain:

• Value Generation in Sports Media: Understand how sports media creates value through broadcasting, digital platforms, and content creation, and explore revenue models such as advertising and subscription services.
• Monetizing Sports Rights: Learn about the business of sports rights, including the negotiation, sale, and licensing of broadcasting and digital rights, and their impact on revenue streams for sports organizations.
• Business Opportunities in Professional Clubs and E-Sports: Examine the financial models of professional sports clubs and e-sports organizations, focusing on ticket sales, merchandising, sponsorships, and digital engagement.
• Selling Sports Gear: Explore the market for sports equipment and apparel, including branding, retail strategies, and the role of innovation in product development and sales.

Sub-Modules:

Sports Marketing

Sports Sponsoring

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• Learn about the content, methods and contexts in sports marketing and sports sponsorship and their special aspects.
• Discuss the theoretical frameworks and concepts of sports marketing and sponsorship and apply them to real situations.
• Learn all about the various skills and requirements of a sports marketer or sponsorship manager, including communication, sales and negotiation skills.
• Learn to understand and apply the various techniques of sports marketing and sponsorship, including analyzing, conceptualizing, executing, and reviewing marketing and sales activities.
• Discover how the individual elements of sports marketing work, with a focus on sponsorship and advertising in sports.
• Discuss the international nature of sports marketing and sponsorship and learn how to create marketing and sponsorship plans in an international context.

• Choose 2 of 4:

• Media Rights
  • Learn about the characteristics and particularities of the multidisciplinary sports rights industry with all players involved, such as agencies, media companies, leagues and clubs/associations.
  • Evaluate promising ideas and problem-solving approaches and create and develop them autonomously.
  • Study all important trends of the industry and critically evaluate them and assess their significance.

• Sports Event Management

  • Get to know the nature of event marketing and its relation to the sports business.
  • Discuss the theoretical frameworks and concepts which have been developed to explain event marketing and management in sports.
  • Study the various skills and demands on an event manager in sports including the technical and soft skills required.
  • Learn how to plan and execute an event, following the process from analysis, concept, execution to review.
  • Evaluate and apply various techniques and tools for event marketing.
  • Transfer the knowledge regarding event marketing and management into an international context.
  • Learn to understand the characteristics and nature of mega events including important elements in review of impact of mega events.
  • Get to know crucial elements in engaging fans as well as the relationship of events management with media rights, merchandising and sponsorship.
• Brand Story Telling:
  • Learn to understand key principles of human behavior.
  • Gain insight into branding, advertising, and sales techniques.
  • Learn how to design effective branding strategies based on consumer insights.

• Digital Sports Management

  • E-Sports and Virtual Competitions: Dive into the world of e-sports and virtual sports competitions, examining the organizational, marketing, and revenue-generating aspects of this rapidly growing sector.
  • Smart Stadiums and Digital Venues: Learn about the advancements in stadium technology, including smart infrastructure, enhanced fan experiences through digital services, and the operational efficiencies gained from these innovations.
  • Sports Analytics and Data Management: Understand the role of data analytics in sports management, focusing on performance analysis, fan engagement metrics, and the strategic use of big data to drive decision-making.
  • Digital Marketing and Social Media Strategies: Explore the impact of digital marketing and social media on sports organizations, including strategies for fan engagement, brand building, and leveraging digital platforms for marketing campaigns.

• Learn how to apply project management tools and methods on a real-life business problem.
• Plan, organize, conduct and control a project for a business partner and gain insights into the company.
• Assess the quality and reliability of existing data / research findings based on their source, data collection method and analysis / interpretation of the findings.

Choose 1 out of 5:

• Business in Europe
• Business in Latin America
• Business in China
• Business in USA and Canada
• Business in Emerging Economies (India, Africa)

Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.

Sub-Modules:

Responsible Leadership

Business & Society

Master Thesis Preparation

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• Learn how to lead and manage people in business in a responsible way, including how to motivate and support people depending on the given circumstances, personality, and culture.
• Get familiar with the origin and development of different cultural core beliefs, value systems and how they define business practices from a top management perspective.
• Learn how to collect, evaluate, assess and present the state of the art in the academic discipline regarding a specific research question.

Students in the Master Sports Business and Communication gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree. 

Last but not least: writing your Master Thesis with the focus on Sports Management and Media.