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Faculty
Dr. Barbara Wolf is an expert for communication-oriented corporate development. She studied business administration and received her doctorate in communication science. As founder and managing director of Panoramawolf she supports entrepreneurs and innovators in bringing visionary ideas to the streets. Panoramawolf creates persuasive power for corporate communications, uses target group knowledge as a source of inspiration for new innovations and motivates teams and project managers with human-centric strategy processes. Dr. Barbara Wolf stands for pragmatic solutions, surprising changes of perspective, fresh tailwind and a positive spirit.
In more than 15 years of experience in marketing and corporate communications, she has worked for a variety of companies across all industries: from innovative start-ups to leading global corporations. She has conducted market research studies, designed brand and communication strategies, implemented numerous (digital) marketing strategies in Germany and abroad and accompanied executives in the digital transformation. Dr. Barbara Wolf is a lecturer for online marketing, innovation, digital business and media impact in the digital age.
At MBS: Lecturer for Innovation und Digital Business
Programs: Bachelor International Business
Topics of Expertise: Vision and strategy development, digital business, online marketing, media impact, user research, creative thinking, innovation & change, persuasion strategies, business development
Pechan, Paul; Wolf, Barbara & Bohle Heidi (2012). YouProduce! An internet based educational tool. Presented on the International Conference on Education and New Learning Technologies. Barcelona in July 2012.
Pechan, Paul; Bohle, Heidi & Wolf, Barbara (2012). The impact of educational science films on learners passive and active interest gain in a classroom setting. Presented on the International Conference on Education and New Learning Technologies. Barcelona in July 2012.
Pechan, Paul; Bohle, Heidi & Wolf, Barbara (2012). ComScience. Towards best practice in communicating science in different European regions. Presented on the International Living Knowledge Conference, Bonn, Germany in May 2012.
Wolf, Barbara & Pechan, Paul (2012). The need for music as a learner’s characteristic affecting the effects of educational films. Journalism and Mass Communication, Vol. 2, No. 1, 263-270.
Wolf, Barbara & Pechan, Paul (2011). Gender differences in the perception of educational media. Learners‘ real-time responses to science films in the classroom. Presented on the INTED Conference on Media and Communication Research, Valencia, Spain in March 2011.
Wolf, Barbara & Koch, Thomas (2011). Bedeutung visueller und verbaler Informationen bei der Beurteilung politischer Kandidaten in TV-Duellen: Eine Bestandsaufnahme. In: Haschke, J. & Moser, A. (Ed.). Politik - Deutsch, Deutsch – Politik. Aktuelle Trends und Forschungsergebnisse: Beiträge zur 6. Fachtagung des DFPK, Düsseldorfer Forum Politische Kommunikation, Band 1, Frank&Timme, Berlin
Wolf, Barbara (2010). Beurteilung politischer Kandidaten in TV-Duellen. Effekte rezeptionsbegleitender Fremdmeinungen auf Zuschauerurteile. Nomos: Baden-Baden.
Wolf, Barbara; von Jan-Singh, Susanne & Pechan, Paul (2010). Older girls profit more from educational science films. Results of a survey in classrooms of secondary schools. Presented on the IAMCR Conference on Media and Communication Research, Braga, Portugal in July 2010.
Wolf, Barbara & Koch, Thomas (2010). The influence of verbal and visual information on candidate evaluation in presidential debates. Presented on the IAMCR Conference on Media and Communication Research, Braga, Portugal in July 2010.
Wolf, Barbara & Koch, Thomas (2010). What you hear is what you get? Vortrag auf dem Düsseldorfer Forum für Politische Kommunikation (DFPK), Düsseldorf.
Nell, Martin W.M. & Wolf, Barbara (2008). Pionierarbeit. Cradle to cradle-Bezugsstoffe der Rohner Textil AG. In: von Abendroth, Gregory et al. (Hg): Gemacht für die Zukunft. Kreislaufwirtschaft in der Unternehmenspraxis (S. 32-41). Murmann: Hamburg.