Submit your full online application for Fall Intake 2025 by January 15, 2025 and recieve a EUR 1,000 discount on the first semester rate.
JETZT BEWERBEN!Discover the special dynamics of our Masters International Business in the spring semester! Here's an overview of the key differences that set our spring start apart from our established fall semester:
The International Business master’s program, which is taught in English and has a potential concentration in International Marketing, allows you to earn your master’s degree in just 18 months. During your first two semesters, which you will spend on our Munich campus, you will learn how to plan and implement successful marketing campaigns. You will also learn to analyze and solve marketing-related problems. The teaching will cover how to make effective use of modern tools in digital marketing communication. In addition, you will supplement your chosen concentration, International Marketing, with another concentration of your choice, such as Luxury Management.
Interactive lectures and a business project with a real company will enable you to learn with a clear focus on practice. By working together closely with your classmates, you will be ideally prepared for a subsequent career in marketing. The intensive cooperation with a company is an opportunity to apply your knowledge in practice, further your understanding and make valuable business contacts.
You will then spend your third semester at one of over 60 MBS partner universities. The semester abroad is an ideal opportunity to get to know a new country and a different culture. It gives you a chance to develop both personally and professionally, gaining genuine, international experience in the field of marketing. After your semester abroad, you will write your master’s thesis.
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An intensive exchange with renowned companies and a practice-oriented curriculum are ideal preparation for the challenges you will face in the field of international marketing. You will also make valuable business contacts during your studies.
The International Marketing concentration will get you ready to make a fast start to your career in marketing. In just 18 months, you will acquire all the knowledge and skills you need for a successful career in the world of marketing.
Your master’s program includes an integrated semester abroad, which you will spend at one of over 60 partner universities. During your stay, you will further your expertise, hone your intercultural skills and make international friendships for life.
The International Business master’s program, with a concentration in International Marketing, is the perfect choice for prospective marketing professionals. The course covers a wide range of essential topics for commercial success in any company. From beauty brands to solar panel manufacturers, nobody gets anywhere in business without good marketing!
The International Marketing concentration is ideal for creative, discerning people with an interest in online media, advertising campaigns, product design and product marketing. You should also have a good understanding of business fundamentals. A love of figures and mathematics is a definite requirement for this marketing course.
You should be interested in:
Your strengths are:
Strategic marketing is a methodical approach to achieving long-term corporate targets. It involves looking at the company as a whole and analyzing relevant aspects of its environment. Targets can then be formulated on this basis, with corresponding marketing measures drawn up to achieve the defined targets. Successful strategic marketing requires a company to clearly define its core statements and respond to the needs of its target group. Companies must also meticulously plan their use of resources to ensure that marketing measures can be implemented effectively.
In principle, operational marketing is nothing other than implementing a marketing strategy. It focuses on translating strategic targets into specific measures and ensuring their success. It is vital that operational marketing is closely linked with strategic marketing, as this is the only way that strategic targets can actually be achieved. Operational marketing covers all activities required to achieve marketing targets. This includes the planning, organization and monitoring of measures and activities such as advertising, merchandising, PR and sponsorships. Website design and social media activities also fall under operational marketing. In short, operational marketing covers everything associated with implementing and securing marketing targets.
Control and measurability are becoming increasingly important in marketing contexts, which is fueling the growing significance of marketing controlling. Marketing controlling involves the systematic monitoring, control and optimization of marketing measures with the aim of ensuring they effectively and efficiently contribute to attainment of company targets. This requires close collaboration with financial and strategic controlling specialists. It uses a range of KPIs and metrics, such as turnover, market share and customer satisfaction, to analyze, evaluate and, if necessary, adjust marketing-related measures.
Market research is an essential part of marketing. It serves to identify the needs and wishes of consumers and tailor products and services accordingly. The results of market research provide a basis upon which to make decisions on a whole range of issues and are incorporated in product development, product design and marketing considerations. Market research can take many forms. The most commonly used methods include surveys, expert interviews, observation, lab testing and field experiments. Big data analyses have also been used more frequently in recent times. Market research is crucial for companies looking to survive and thrive on the market over the long term.
We recommend studying marketing in Munich, Germany’s Number 1 business location. At Munich Business School, we offer two master’s programs that allow you to focus on marketing. First, you have the more wide-ranging, generalist International Business master’s program, which offers International Marketing as a potential concentration. Second, we offer a specialist master’s program in International Marketing and Brand Management.
So, which program would be most suitable for you? We’ve compiled some of the main benefits of the generalist and specialist master’s programs for you to consider:
| Master’s in International Business | Master’s in Marketing and Brand Management |
|---|---|
| You become a generalist with wide-ranging knowledge of business and economics. | You become a specialist with specific expertise in the field of marketing. |
| You benefit from a network made up of professionals from all areas of business. | You benefit from a network made up of marketing specialists. |
| You career is not carved in stone. You can explore various career opportunities, including in marketing. | You are ideally qualified for a sought-after career in international marketing and brand management. |
While studying this course, you will get to grips with the four Ps of marketing:
Academic requirements
You must hold a bachelor’s degree (180 ECTS or over) to enroll on the master’s program in International Business. Applicants with a degree in a business-related subject can start the course directly; applicants without a business degree can qualify for the program by first completing a Pre-Master’s course. We would be happy to review your documents before you apply. Please contact the MBS student advisors for support.
Linguistic requirements
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
Master of Arts, 90 ECTS
The program takes three semesters of full-time study.
Munich
8,300 EUR per semester (Spring 2025)
8,580 EUR per semester (Fall 2025)
The master’s program is state-recognized and certified.
THE MARKETING
CONCENTRATION in FIGURES
After completing your studies, you will be able to work in various areas of marketing, such as product management and campaign management. You will have the opportunity to work in international locations, thereby ensuring your career gets off to a fast start.
As a campaign manager, you will plan campaigns that ensure your company’s marketing messages are positioned effectively both online and offline. Whether on Google, Facebook or a flyer, you will create and control convincing multi-channel campaigns and produce detailed reports about their impact. You will also keep a keen eye on your company’s main KPIs.
As a Product Manager, you will help companies to advertise and sell their products as effectively as possible on national and international markets. This includes taking responsibility for new product launches, creating concepts for individual products and entire ranges, and producing market and competitor analyses.
