Dr. Nadine Chochoiek holds a PhD from the LMU Munich Max Planck Institute for Innovation and Competition. Previously, she completed a Master's degree at the TU Munich with stays abroad in Mexico (Tec de Monterrey) and the Netherlands (Erasmus University Rotterdam) as well as a Master of Business Research at LMU Munich. Her research focuses on personality traits of entrepreneurs, female entrepreneurship, and structural factors that enable or hinder entrepreneurial success. During her PhD, she worked at the LMU Entrepreneurship Center as Head of Teaching, where she developed (digital) entrepreneurship courses and supported entrepreneurs, intrapreneurs, students and professionals as a lecturer and coach.
Dr. Chochoiek also has extensive experience as co-founder and CEO of Bright&Bold, Managing Director of founders@unibw and head of Coordination Office for Entrepreneurship & Technology Transfer at the University of the Federal Armed Forces in Munich and managing director Germany of SpaceFounders. Through her various activities, including being a founder herself, she is well connected in the Munich entrepreneurship ecosystem.
At MBS, in addition to teaching courses in her field, she is the Academic Director for the Master in Innovation and Entrepreneurship.
Professor for Innovation & Entrepreneurship
Master Innovation & Entrepreneurship
Entrepreneurship, Intrapreneurship, Personality Traits, Future Skills
ACADEMIC JOURNAL
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Chochoiek, N. (2017). Explaining the Success of User-Centered Design - An Empirical Study Across German B2C Firms. Junior Management Science, 2(1), 81-116. doi.org/10.5282/jums/v2i1pp81-116
ACADEMIC BOOK
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Chochoiek, N. & Lorenz, S. (in press). Das Digital Mindset als essenzieller Bestandteil von Future Skills. In: Kaiser, S.; Ertl, B. (Eds.). Digitale Mindsets. Springer Verlag.
Chochoiek, N. (2021). Persönlichkeitsmerkmale von Intrapreneuren. In R. Kraus, T. Kreitenweis, B. Jeraj (Eds.). Intrapreneurship – Unternehmergeist, Systeme und Gestaltungsmöglichkeiten. Springer.Gabler. 1. Aufl. 2022. S. 21-42.
Chochoiek, N. (2020). Exploring the Enigma of the Entrepreneurial Personality – Essays on Overconfidence Optimism and Risk Propensity. Dissertation, Ludwig-Maximilians-Universität München.
ACADEMIC CONFERENCE PROCEEDINGS
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Chochoiek, N., Rosendahl Huber, L., Sloof, R. (2020). Optimism & Overconfidence in Strategic Decision Making - Are Managers & Entrepreneurs Really Different? Academy of Management Proceedings, 2020 (1). https://doi.org/10.5465/AMBPP.2020.11523abstract
PRACTITIONER JOURNAL
Chochoiek, N., & Notz, M. (2022). Die neue Gründerszene. Wie junge Entrepreneure ihre Organisation formen. Organisationsentwicklung. 04/22, 40-44.
CONFERENCES & PRESENTATIONS
Chochoiek, N. & Kraus, R. (2022, March 8). founders@unibw - Activating Entrepreneurial Potential among Soldiers. Paper presented on March 8th at the annual International Military Testing Association Conference in Raleigh, NC, USA, March 7th to 11th, 2022. Speaker: Chochoiek, Nadine.
Chochoiek, N. & Kraus, R. (2022, March 10). Intrapreneurship Potentials in the German Armed Forces. Paper presented on March 10th at the annual International Military Testing Association Conference in Raleigh, NC, USA, March 7th to 11th, 2022. Speaker: Kraus, Rafaela.
Chochoiek, N. (2019, October 10). Fostering Female Entrepreneurship – Insights aus Forschung & Praxis. herCareer Messe, Munich, Germany.
Elsenheimerstraße 61
80687 München Germany