DID YOU KNOW?
In the current CHE University Ranking 2023/24, Munich Business School mainly achieves above-average ratings in all ranking categories.
Brand management, or brand management, refers to the strategic planning, development and maintenance of a brand to manage its values, identity and positioning and ensure long-term success. This includes activities such as market research, brand positioning, brand communication, product development and customer loyalty. The goal of brand management is to build a strong and memorable brand that gains the trust of customers and builds long-term relationships. It plays a crucial role in differentiating a company or product from the competition and creating a positive brand image.
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A brand management study program requires both certain formal requirements and certain personal qualities in order to be successful. The following lists provide an overview of the basic requirements and the crucial qualities that prospective brand managers should have. From academic backgrounds to creative and analytical skills, these elements play a crucial role in a successful brand management study and future career in international brand management. The combination of academic qualifications and personal qualities such as creativity and analytical skills is crucial for a successful brand management study and a future career in this field.
The following graphic shows the No. 1 benefit of the Master in International Marketing and Brand Management program at Munich Business School.
In Germany, there are a large number of degree programs that cover aspects of brand management. Here are a few examples:
It is important to research degree programs and their curricula carefully to ensure that they match your interests and career goals.
DID YOU KNOW?
The Marketing Master at MBS is called International Marketing and Brand Management.
However, you also have the option of choosing marketing as a major in the following degree programs or finding it elsewhere in the curriculum:
At Munich Business School, you can study for a Master's degree in International Marketing and Brand Management. This gives you the perfect mix of Business Studies knowledge and experience in brand management and marketing to shape your future according to your ideas. These are the most important facts about studying at MBS:
18 or 24 Months
Master of Arts (M.A.)
Annually in September
Master in International Marketing and Brand Management
English
Spring Intake 25: EUR 8,300 per semester
Fall Intake 25: EUR 8,580 per semester
In presence at the campus in Munich
International Focus, Business Projects & Mentoring Program
3 International Focus options & 6 Electives
What you will learn in the
Brand Management study program
| Fundamentals of marketing | Introduction to marketing principles and concepts, including market analysis, target group identification and marketing strategies. |
|---|---|
| Brand strategy and positioning | Development of brand identity and image, definition of brand values and messages, positioning in the competitive environment. |
| Brand communication | Planning and implementation of integrated marketing communication strategies, including advertising, public relations, social media and event marketing. |
| Brand management and leadership | Maintenance and further development of brands over the entire life cycle, brand management and organization, crisis management and brand reputation. |
| Market research and analysis | Methods for collecting and evaluating data on market trends, customer behavior, competitive analysis and brand performance. |
| Digital Brand Management | Strategies for managing brands in digital channels and platforms, including e-commerce, online advertising and social media. |
In the Brand Management study program, students acquire a wide range of knowledge and skills required for the successful management and development of brands. Through a combination of theoretical knowledge and practical application, students are prepared for a career in brand management through the Brand Management study program, in which they are responsible for developing, maintaining and strengthening brands.
Munich, as a business location and capital of the Free State of Bavaria, plays an important role as a powerhouse in the field of international brand management within the European Union. Several factors contribute to this position:
Munich, as a business location and capital of the Free State of Bavaria, is characterized by its innovative strength, economic power and diverse corporate landscape as a major powerhouse in the field of brand management in the European Union. Companies and brand management experts benefit from a dynamic environment that offers space for creativity, growth and business success.Bavaria plays a significant role as a powerhouse in the field of international brand management within the European Union. Several factors contribute to this position:
Munich Business School not only focuses on brand management studies, but also places particular emphasis on the internationalization of this degree program so that you will be able to pursue your chosen profession worldwide after graduation. The Master's program in International Marketing and Brand Management at MBS offers numerous highlights, including business projects, semesters abroad, internships and plenty of opportunities for networking. You can look forward to small study groups, dedicated teaching staff and award-winning programs. Above all, it is important to us that your name counts. You are not just an anonymous member, but the driving force that keeps us going every morning. As a small, private university, we take time for your concerns and offer a personalized study experience. Our lecturers have extensive practical experience and teach you skills that really count. In addition to solid marketing and brand management knowledge, we also promote values and skills that will give you an understanding of sustainability and social responsibility as a budding brand management expert and optimally prepare you for a wide range of professional fields.
Munich Business School offers its students a number of advantages that are only possible due to the structure of a private university. You will benefit from the following advantages during your studies at MBS:
Specialists as guest lecturers & professors with experience in business
Small class sizes & support through e.g. dual degree option
in Marketing und Management
Broad Business Studies & specialized knowledge through electives
Students from all over the world & many networking opportunities, also abroad
A Brand Management study is an academic program designed to prepare students for a career in brand development, leadership and management. The typical program includes a mix of theoretical lectures, practical exercises and project work. Here are some steps that are common throughout the study program:
Procedure
Thesis: At the end of the study program, students write a thesis on a relevant topic in the field of brand management.
Brand Management degrees vary by educational institution and program. Possible degrees can be:
These degrees confirm the successful completion of the study program and qualify alumni for a variety of career opportunities in the field of brand management.
If you are interested in studying International Brand Management and at the same time want to gain comprehensive insights into the tasks of a marketing expert, the Master's program "International Marketing and Brand Management" at MBS is the ideal choice for you! Our program supports you in deepening your expertise in the areas of international marketing and brand marketing. You will gain insights into behavioral psychology, work with digital marketing tools and learn about the latest innovations to strengthen your customer understanding skills. This is a key aspect of success in the business world.
Our "theory meets practice" approach allows you to learn the latest scientific insights while applying your knowledge to real-world projects. By developing your own brand management campaigns and interacting with business people, you will be optimally prepared for your future career. During the International Marketing and Brand Management Master's degree program, you can choose an international focus each semester and explore different markets, methods and specific economic areas that influence the global economy.
The studies at MBS focus on the international market. A large part of the course content is taught in English and MBS students come from all over the world.
Internationality is also expressed through the semester abroad. Students spend the last semester at one of our more than 60 partner universities around the world.
Students work on a business project for a real company. In doing so, they apply the theoretical knowledge gained during their studies in practical applications.
The following diagram shows all the electives you can choose from in the Brand Management Master's degree program at Munich Business School.
The Munich Business School (MBS) Career Center serves as a crucial link between MBS students and companies. Its primary focus is to address students' career-related concerns and establish connections with the business sector, facilitating optimal staffing solutions. As a result, companies maintain a continuous presence at Munich Business School.
MBS students receive comprehensive support throughout their journey to achieve professional goals. This support spans from assisting in the search for internships both in Germany and abroad, facilitating initial connections with potential employers, to providing guidance in later stages of their careers and post-graduation.
Companies value Munich Business School students for their practical training, and our partners regularly offer opportunities such as internships, positions for working students, graduate roles, and thesis topics through the dedicated career portal JobTeaser.
Application
In order to qualify for the Master International Marketing and Brand Management study program, you must fulfill academic, linguistic, and to some extent professional requirements.
You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
"I thought the guest lectures were very insightful and informative. The examples quoted in class were very interesting and new. Plus, the activities done in class were very interactive and fun. We were also told to read a book as a part of our class assignment and I really enjoyed that. Besides that I met people across different cultures and that has been the highlight of my studies at MBS."
Shubhangi on StudyCHECK
A brand manager is responsible for developing, maintaining and strengthening a brand. Brand management tasks include:
Development and implementation of marketing campaigns to increase brand awareness and promote customer loyalty.
Monitor and manage all activities around the brand to ensure it is presented consistently and authentically.
Work closely with the product team to ensure products are in line with brand values and support the brand image.
Development of long-term strategies to shape the brand image and strengthen the brand positioning.
Conduct market research to understand customer needs and identify market opportunities, and analyze brand performance to make strategic decisions.
Brand management salaries can vary greatly depending on various factors such as location, company size, level of experience, educational background and industry.
In Germany, the average starting salary for brand managers can be between 40,000 and 50,000 euros gross per year. With increasing professional experience and responsibility, the salary can rise to over 70,000 euros or more, especially at larger companies or in management positions. Salaries can tend to be higher in international companies or in certain industries such as consumer goods, luxury goods or technology.
However, it is important to note that these figures are only averages and individual salary negotiations and other qualifications and achievements may play a role.
Our
Master IMBM in Numbers
There are a variety of career opportunities in the field of brand management jobs. These professions offer a wide range of opportunities to work in brand management jobs and actively shape the development and management of brands. Here are some examples of professions that can be practiced in this field:
| Brand Manager | Responsible for developing and implementing branding strategies, positioning and maintaining the brand and monitoring its performance and perception in the market. |
|---|---|
| Marketing Manager | Responsible for planning and executing marketing activities, including market research, product development, advertising and campaign management to strengthen the brand and increase sales. |
| Product Manager | Focuses on the development and management of products or services within a brand, including product conceptualization, development, positioning and marketing. |
| Communications Manager | Responsible for developing and implementing communications strategies, including advertising, public relations, social media and event marketing, to effectively communicate the brand message and reinforce the brand image. |
| Market Research Analyst | Specializes in the collection, analysis and interpretation of market and customer research data to gain insights into consumer preferences, market trends and competitive landscape to make informed brand management decisions. |
| Brand Consultant | Advises companies on the development and implementation of branding strategies, brand positioning and brand management to improve the competitiveness and perception of their brand. |
Brand management jobs offer a variety of exciting career opportunities, including brand manager, marketing manager and brand consultant. These professions play a crucial role in developing, managing and positioning brands in an increasingly competitive market environment. Each of these brand management jobs has its own specific tasks and challenges, but all offer the opportunity to work creatively and strategically and have a direct impact on the success and perception of a brand. Below, three of these brand management jobs are presented in more detail to give an insight into their tasks and their attractiveness as a career path after a brand management study.
Tasks: Developing and implementing branding strategies to position and maintain the brand. Planning and implementing marketing campaigns to strengthen the brand image and increase sales. Monitoring market developments and competitive activities in order to react to changes.
Why it's interesting: The job offers the opportunity to work creatively and strategically, and to help shape a brand. It is a dynamic role that requires a variety of skills including marketing, analysis and project management. It also allows you to influence the success and perception of a brand.
Tasks: Develop and implement marketing strategies and campaigns to increase brand awareness and sales. Conduct market analysis and consumer research to gain insights into the target audience and plan targeted marketing campaigns. Collaborate with teams such as product development, sales and communications to achieve marketing goals.
Why it's interesting: You experience and shape the entire spectrum of marketing, from strategy development to campaign implementation. It's a varied and challenging role that requires working with teams and adapting to market trends.
Tasks: Advising companies on the development and implementation of branding strategies to improve competitiveness and brand perception. Conducting market research and competitive analysis to gain insights into market opportunities and challenges. Creating recommendations and action plans to optimize the brand's identity, positioning and communication.
Why it's interesting: You work with many companies and brands and provide customized solutions for their needs. It's a challenging role that requires strategic thinking, creativity and analytical skills. You can also gain insights into different industries and markets and develop innovative solutions.
DID YOU KNOW?
After completing an MBS Master International Marketing and Brand Management program, you can also take up all these professions abroad without any problems, thanks to the international focus.
No, International Business and International Management are not the same thing. International Business refers to the entirety of business activities that take place beyond national borders, while International Management focuses specifically on the management and administration of companies in a global context. International Management is therefore a sub-area of International Business and deals with strategic decisions, organizational behavior and intercultural management in a global environment.
The duration of an International Business Management degree course can vary depending on the educational institution and study program. As a rule, a Bachelor's degree program takes around three to four years, while a Master's degree program can take one to two years. Some programs also offer shortened options for students with relevant prior knowledge or work experience. It is important to check the respective curricula and course requirements of the chosen programs to determine the exact duration.
An International Business Management study is an academic program that focuses on providing students with the knowledge and skills necessary to successfully lead and manage businesses in a global context. It covers topics such as international markets, intercultural communication, strategic management and global business practices. The study program combines business fundamentals with a focus on international aspects such as trade, finance, marketing and Human Resource Management. Alumni of this program are qualified for careers in multinational corporations, international organizations and other globally oriented companies.
Yes, a degree in International Business Management can be very valuable. It offers a wide range of skills and knowledge that are in demand in a globalized economy. Alumni have the opportunity to work in multinational companies, international organizations and other globally oriented businesses. The international focus of the program allows alumni to work in different countries and cultures and specialize in a variety of industries and functions. The demand for professionals with intercultural skills and an understanding of global business practices remains high.
The question of which is better, International Business or Management, depends on individual career goals and interests. International Business emphasizes global business practices, international markets and cross-cultural aspects, while Management focuses on the overall leadership and management of companies. Both fields offer diverse career opportunities, and the choice depends on which aspects of business appeal to someone the most. Some may opt for the diversity and cross-cultural environment of International Business, while others may prefer the broader spectrum of Management. It is important to carefully consider personal interests and career goals in order to make the right choice.
