DID YOU KNOW?
In the current CHE University Ranking 2023/24, Munich Business School mainly achieves above-average ratings in all ranking categories.
Event management is the professional planning, organization and execution of events such as concerts, trade fairs, company parties or sporting events. It involves coordinating all the details – from concept development, budgeting and marketing to technical implementation and guest management – to create a smooth and successful event experience.
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In our exclusive and non-binding information material, you can find out everything you need to know about:
Studies in event management have specific requirements and demand certain personal qualities in order to be successful in this dynamic field. These are the most important requirements and qualities:
This combination of professional and personal requirements helps prospective event managers to successfully master the diverse tasks of their studies and professional life.
The following scheme shows that International Marketing and Sales is a suitable specialization that you can choose in the Bachelor's Program International Business at MBS to easily become an event manager in the appropriate field after graduation.
In Germany, there are various degree programs for event management, which are often combined with areas such as tourism, marketing or media. Here are some of the most well-known options:
These courses offer a wide range of specializations and are aimed at students who want to learn about both the organizational and creative aspects of event management.
At Munich Business School, you can study International Business for a Bachelor's degree with a focus on event management. This gives you the perfect mix of Business Studies knowledge and experience in event management to shape your future according to your dreams. These are the most important facts about the Bachelor's Program at MBS:
6 Semesters + Bachelor Thesis
Bachelor of Arts, 210 ECTS
Annually in February and September
Bachelor International Business
German/English
Spring Intake 25: 995 EUR per Month
Fall Intake 25: 1.030 EUR per Month
In presence at the campus in Munich
Semester abroad, Internships, Specializations & Career Events
6 Focus areas including International Marketing & Sales (Customer Relationship Management)
What you learn in
event management studies
| Basics of event management | Introduction to the event industry and its development |
|---|---|
| Types of events (e.g. conferences, trade fairs, festivals) | |
| Event conception and planning: from idea to implementation | |
| Project management | Methods and techniques of project management |
| Time and resource planning | |
| Risk and crisis management | |
| Team leadership and coordination of event projects | |
| Marketing and communication | Event marketing and target group analysis |
| Brand Development and Brand Management in the Event Sector | |
| Digital and Classic Marketing Strategies | |
| Public Relations (PR) and Media Work for Events | |
| Business Fundamentals | Basic Knowledge of Business Administration and Corporate Management |
| Financial Planning, Budgeting and Cost Calculation for Events | |
| Accounting and Controlling in Event Management | |
| Contracting and Negotiation Techniques | |
| Legal and Security Aspects | Event Law and Contract Law |
| Security Concepts and Security Management at Events | |
| Liability, insurance and permits | |
| Labor law basics for personnel planning and deployment | |
| Technical event management | Basics of event technology (e.g. lighting and sound technology) |
| Stage construction, logistics and infrastructure | |
| Use and management of digital tools for event planning | |
| Use of modern technologies (e.g. virtual reality, augmented reality) | |
| Cultural and social aspects of events | Social significance and trends in the event sector |
| Sustainability and environmental awareness at events | |
| Intercultural management and international event planning | |
| Corporate social responsibility (CSR) in the event industry | |
| Practical experience and case studies | Project work and practical projects in cooperation with companies |
| Event planning and implementation as part of practical projects | |
| Guest lectures and workshops with event professionals | |
| Internships and/or practical semesters to deepen what has been learned |
Event management studies provide a broad spectrum of specialist knowledge that is necessary for the successful planning, organization and execution of events. The course content includes both theoretical foundations and practice-oriented subjects. Some courses also offer specializations, such as sports event management, cultural management or tourism management, to prepare students for specific areas of the event industry.
Both degree programs have their advantages and disadvantages.
A Business Studies degree with a focus on event management offers several advantages over a pure event management degree. The business focus gives you a solid foundation in the central aspects of management, including finance, human resources, marketing and strategic planning. This broad knowledge is particularly valuable in the event industry, as events are often complex projects that require not only creativity but also a strong economic and organizational understanding.
With a Business Studies degree, you can also adapt flexibly to changes in the professional field. The event industry is dynamic, and trends such as digitalization and hybrid event formats often require expertise that goes beyond traditional event organization. A comprehensive Business Studies apprenticeship makes it easier for you to switch to related fields, such as marketing, Human Resource Management or business consulting – which significantly expands your career options.
In a Business Studies program with an event focus, you can not only deepen your knowledge of event planning, but also benefit from networks and contacts in different industries. Universities like Munich Business School offer specialized Business Studies programs like this, which enable you to work closely with the event sector in practice while still gaining the versatile business knowledge you need for a long-term career. This way, you are not limited to event management, but can flexibly prepare for many interesting career paths.
Munich Business School not only offers you a solid Business Studies degree, but also focuses on international business so that you can pursue your chosen career anywhere in the world after graduating. The MBS Bachelor's Program in International Business offers many highlights, including semesters abroad, internships, business projects, plenty of networking opportunities and much more. At Munich Business School, you can expect small study groups, dedicated teachers and award-winning programs. But more importantly, your name matters to us. Here, you are not an anonymous member, but the driving force that motivates us every morning. As a small, private university, we take time for your concerns and offer you a customized study experience. Our lecturers have extensive practical experience and teach you skills that really count. In addition to sound business knowledge, we also promote values and skills that, as a future event manager, will teach you about sustainability and social responsibility and optimally prepare you for a wide range of professions.
MBS offers students a number of advantages that are only possible thanks to its structure as a private university of applied sciences. You will benefit from the following points during your studies in event management at MBS:
e.g. electives such as Sports & Event Management
Finance and Management
Broad Business Studies & specialized Knowledge through 6 focal points
Professors with Experience in Business & Specialists as Guest Lecturers
Partner universities all over the world & many networking opportunities
The structure and completion of an event management degree program are designed to prepare students step by step for the demands of the event industry. Here is an overview of the typical phases of the program and the possible degrees:
In summary, the event management studies lead in a clearly structured process from the basics to specialization and practical application, thus optimally preparing students for their future careers in the event industry.
We are convinced that true success can only be achieved by those who understand international business and management in a comprehensive context – with an eye on social developments as well as political, historical and global interrelations.
The Bachelor's program in International Business at Munich Business School therefore goes far beyond mere subject knowledge and offers a groundbreaking program for the future. If you want to take a holistic approach to international business administration, then you've come to the right place. Our experienced lecturers will support you on your journey to becoming a responsible leader who, in addition to subject knowledge, also has essential soft skills, a strong cultural understanding and a strong personality.
Our International Business Bachelor's Program is characterized by a compact structure: in six to seven semesters, you will complete your studies with a bachelor's thesis. During your studies, you will complete at least three internships in Germany and abroad and spend one to two semesters abroad. This will enable you to apply your knowledge in a practical way and build an international network.
You can choose the study program flexibly: either in the Bilingual Track (70% German, 30% English) or in the English Track (100% English) – ideal for a career in the global business world.
The studies at MBS focus on the international market. A large part of the course content is taught in English and MBS students come from all over the world.
Internationality is also expressed through the semester abroad. Students spend the last semester at one of our more than 60 partner universities around the world.
Students work on a business project for a real company. In doing so, they apply the theoretical knowledge gained during their studies in practical applications.
The following scheme shows all the specializations that you can choose for your Bachelor International Business studies at Munich Business School, including the appropriate specialization for event management.
Are you interested in why the BMW brand logo is recognized almost everywhere in the world? Or would you like to know how successful marketing strategies are developed and implemented in companies and what is really behind the term “customer experience”? All this and more awaits you in this field of study.
What can I expect here?
The focus is on market-oriented corporate management and the marketing and distribution of products and services – essential building blocks for every company. Only by consistently focusing on the needs and desires of its customers can a company achieve long-term success, both nationally and internationally. In this specialization, you will acquire comprehensive knowledge about how marketing and sales instruments are used in times of advancing digitalization. The content covers both strategic aspects such as market and competition analyses and brand management as well as the specific implementation of a targeted marketing mix, market research and sales management.
What career opportunities will this specialization open up for me?
Graduates can expect numerous career options in the international corporate world as well as in public and private institutions and associations:
If you have any further questions or require more information, please do not hesitate to contact our student advisory service.
Application
In order to qualify for admission to the business administration and bachelor studies at Munich Business School, you must first meet certain requirements regarding previous schooling and language skills. MBS offers several application rounds and recommends that you submit your application early as the number of places is limited.
There are three admission pathways to the Bachelor’s program at Munich Business School:
Munich Business School also offers a Pre-Bachelor program in International Business as the ideal preparation for bachelor’s-level study.
English Proficiency
Applicants for the Bilingual Track must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please advise us of your planned test date.
The English proficiency test can be waived by applicants having completed their schooling in English (i.e. US High School Diploma, IB Diploma).
English Proficiency
If you apply for the English Track, you must proof your English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please advise us of your planned test date.
The English proficiency test can be waived by applicants having completed their schooling in English (i.e. US High School Diploma, IB Diploma).
You would like to change university and continue your studies at Munich Business School? We offer Bachelor students the possibility of a transfer to the 2nd or 3rd semester. Previous knowledge in the fields of business administration and management, business law, accounting, mathematics and economics is required. Equivalent study and examination achievements, which have been acquired in an economics program in the basic studies, are counted towards the first two semesters of the bachelor's program at MBS up to a total of 60 ECTS.
Pre-Check of your academic achievements
For a non-binding pre-check of your academic achievements, please submit your curriculum vitae, an official grade confirmation as well as the official module descriptions of the courses you have already completed (with details on ECTS number per course, learning content, number of hours, type of final achievement and learning outcomes). The administrative fee for the Pre-Check is 60 euros. In case of a subsequent application to MBS, the application fee is waived.
Admission requirements
Application deadlines for transfer students
If you have any further questions, please do not hesitate to contact our student advisory service.
Application Documents
Online Application
Application Fee
Please transfer the application fee of 60 Euro to:
Munich Business School GmbH
Account 1020132229
Deutsche Kreditbank (Bank Code 120 300 00)
BIC: BYLADEM1001
IBAN: DE23120300001020132229
or via PayPal: paypal@munich-business-school.de
Application Rounds
Upon receipt of the application fee, the Admission Office checks your documents and invites you to a personal interview. You will receive your feedback within three days. Since the number of study places is limited, we recommend an early application. Your application is possible up to one year in advance. You will then submit your school leaving certificate and proof of English language skills by the start of your studies at the latest.
Scholarships
MBS offers partial scholarships to committed prospective students. In order to apply for one of the limited scholarships, please submit a personal statement with your application for a study place. In this statement you convincingly justify your interest in the scholarship program. You can find further information at Scholarships and Financing.
MBS offers application rounds on a monthly basis. You pick one round for your application.
The next application deadlines for a program start in 2025:
Round November: application deadline 15.11. with personal interview in Nov/Dec
Round December: Application deadline 15.12. with personal interview in Dec/Jan
Round January: Application deadline 15.01. with personal interview in Jan/Feb
Round February: Application deadline 15.02. with personal interview in Feb/March – Early Bird Deadline Discount!
Round March: Application deadline 15.03. with personal interview in March/April
The personal interview (approx. 45 minutes) consists of three parts:
You will receive the results of the interview within one week. If you are accepted, the Admission Office will send you your personal study contract. The place of study is then reserved for three weeks. To secure your place of study, you return your signed contract to MBS by e-mail or mail and make a deposit.
Upon acceptance of the study place, you will be required to pay an enrollment fee of 690 Euro (for international students: 1,490 Euro) and a deposit of 1,990 Euro. The latter is offset against the payment installment of your semester fee.
If you are a Non-EU national, you are required to apply for a student visa in order to start your studies in Germany. To obtain a visa invitation letter from Munich Business School, please take the following steps:
1. Hand in your signed study contract and a copy of your passport details page.
2. Transfer the one-time enrollment fee and the deposit of 1,990 Euro. The deposit will be deducted from the first semester tuition installment.
Munich Business School offers attractive scholarships. These are 10 - 50% for the 1st and 2nd Bachelor semester. The application for one of the scholarships is made together with the application for a study place. Further information can be found under "Scholarships and financing".
The program is also aimed at pre-bachelor students.
"If you are interested in international world affairs and business, you are in good hands here. I was previously at Ludwig Maximilian University and am now more than happy to be at MBS! Here you are not just one among thousands, but can grow in your studies."
Leonie on StudyCHECK
Event management salaries vary depending on the industry, company size, professional experience and location. Here is an overview of the average salary after studying event management:
Starting salaries for event managers (0–2 years of experience)
Salaries with professional experience (3-7 years)
Salaries for event management executives (with 8 years of experience or more)
Factors influencing salary
Conclusion
Event management salaries increase with experience and the responsibility taken on. While starting salaries tend to be modest, excellent earning opportunities arise with growing professional experience and leadership positions, especially in specialized industries and large companies.
The Munich Business School in Numbers
The field of event management offers a variety of career opportunities in different specializations. The following professions offer event managers various opportunities to specialize in specific event types or industries and thus work in their areas of interest. Here is an overview of the various career opportunities that are open to event management graduates:
| Job title | Description |
|---|---|
| Event manager | Plans, organizes and coordinates events of all kinds, from corporate events to festivals. Responsible for the entire implementation and budget planning. |
| Event project manager | Leads the team and supervises the entire event production, ensuring that all areas of the project remain on schedule and within budget. |
| Marketing and communications manager | Works on promoting events, developing advertising campaigns, implementing social media strategies and ensuring the event has a media presence. |
| Trade fair and conference manager | Specializes in organizing and running trade fairs, exhibitions and conferences, often with an international audience and major logistics requirements. |
| Event technician | Responsible for the technical equipment and implementation of the event, especially in the areas of lighting, sound and stage construction. |
| Event and sponsorship manager | Develops sponsorship concepts and acquires sponsors for events, maintains relationships with existing partners and implements cooperation agreements. |
| Cultural manager | Organizes and promotes cultural events such as exhibitions, theater performances or music festivals. Often works in museums, theaters or cultural centers. |
| Sports event manager | Plans and organizes sporting events and tournaments, often with a focus on large crowds, security management and media presence. |
| Event consultant / Event management consultant | Advises companies on the conception and planning of events, develops strategies for events and helps with their implementation. |
| Wedding planner | Specializes in organizing and coordinating weddings, supporting customers in planning and executing the entire event. |
| Community event manager | Organizes local events for communities or companies, such as city festivals, Christmas markets or family events, to strengthen the sense of community. |
| Event coordinator for hotels/event venues | Responsible for events at a specific venue, such as a hotel or event location, coordinates the process and looks after customers on site. |
| Public Relations (PR) Manager in the Events Industry | Develops PR strategies for events and maintains relationships with the press and other media representatives to promote positive public perception. |
| Corporate Event Manager | Organizes company events such as conferences, seminars or team-building events and ensures professional implementation in line with corporate objectives. |
| Digital Event Manager | Focusses on digital and hybrid events, plans virtual events and uses digital tools for interactive and immersive event experiences. |
| Roadshow Manager | Organizes roadshows, where events take place in different locations, and takes care of the logistics, transportation and the entire organization on site. |
The world of event management offers a wide range of exciting career opportunities. In this context, three fascinating professions will be examined in more detail.
Responsibilities: The event project manager coordinates the entire planning and implementation of an event and leads the event team. They create project plans, monitor budgets, communicate with customers and service providers, and ensure a smooth implementation. Risk management and the final evaluation are also part of the job.
Special features: This profession requires a high sense of responsibility and combines creativity with management skills. Every event is unique, which makes for a lot of variety but also requires flexibility and the ability to work under pressure.
Responsibilities: The sports event manager plans sports events, coordinates logistics and security, acquires sponsors and works with the media. They ensure that everyone involved – from athletes to spectators – has a positive experience.
Special feature: The combination of a passion for sports and organizational talent is what makes this job unique. Large numbers of spectators and high security requirements make it challenging, but the energy and enthusiasm at sports events are particularly motivating.
Responsibilities: A Digital Event Manager plans and supervises virtual or hybrid events. This includes selecting the platform, developing interactive content, providing technical support, marketing and evaluating the success of the event.
Special feature: Digital Event Managers design events that are flexible and globally accessible. The profession is future-oriented and combines new technologies with traditional event concepts, enabling interactive and sustainable event experiences.
DID YOU KNOW?
After an MBS Bachelor's or Master's degree, you can also take up all these professions abroad without any problems.
The event management study program usually takes six to seven semesters, i.e. about three to three and a half years, and usually concludes with a bachelor's degree.
Event management studies prepare you to plan, organize and execute events professionally. You will learn everything from marketing and project management to technology and legal basics in order to successfully design events of all kinds.
Yes, you can work in event management with a Business Studies degree, because you acquire important business knowledge that is in demand in the industry. At Munich Business School, for example, you can study Business Studies and specialize in areas such as marketing or management, which will give you a good start in event management.
After studying event management, you could do a Master's in International Business, International Marketing and Brand Management or Innovation and Entrepreneurship at Munich Business School. These courses will deepen your knowledge of global management and entrepreneurial strategies – the perfect complement to a career in event management.
In event management studies, you learn how to plan, organize and successfully execute events. You will deal with project management, marketing, financial planning, legal basics and often also with technology and logistics in order to manage events professionally.
