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Content and Perspectives
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DID YOU KNOW?
In 2024, Munich Business School secured the top spot among private universities of applied sciences in the field of business administration from a recruitment perspective for the fifth time in a row.
An innovation management degree is an interdisciplinary program that focuses on the development, implementation, and marketing of innovations. The aim is to prepare students for the challenges associated with promoting and managing innovation in companies, organizations and start-ups. The program combines elements of business administration, technology, creativity methods and strategy management. Students learn how to develop, analyze and successfully establish innovative products, services, processes or business models in the market. At the same time, they acquire skills in project management, change management and leading teams in dynamic environments. The program is aimed at creative and solution-oriented people who are interested in future trends, entrepreneurship and the design of new ideas. Graduates can work in various industries, such as product development, management consulting, research and development or as founders of their own start-ups.
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If you enjoy creating new things, working in teams and thinking in a solution-oriented way, you have the ideal qualities for studying innovation management. This course of study also offers an exciting challenge to those who enjoy dealing with future trends and approach change in a positive way.
The following diagram shows in brief what the greatest advantage of Munich Business School is.
In Germany, there are various opportunities to study innovation management as part of different degree programs. These programs are often interdisciplinary and combine elements from business, technology, creativity and management. Here are the most common options:
With a wide range of courses available, interested parties can focus on their individual strengths and interests – be it in the fields of technology, economics, design or sustainability.
At Munich Business School, you can study for a Master's in Innovation and Entrepreneurship with a focus on innovation management. This gives you the perfect mix of business knowledge and practical experience and project management skills, through a business project for example, to help you shape your future according to your ideas. These are the most important facts about studying at MBS:
18 or 24 Months
Master of Arts
Every September
Master in Innovation and Entrepreneurship
English
EUR 8.580 per Semester
In person at the campus in Munich
Dual Degree, Mentoring Program & Guest Lectures by Experts
Individual Components through Electives such as Social Entrepreneurship, Technology Trends or „Success Factor Happiness“
This is what you will learn
in innovation management studies
Category | Course content |
---|---|
Basics | Business administration and management, business law and ethics |
Core areas of innovation management | Innovation strategies, design thinking and creativity methods, technology and trend management, product and process development |
Practice-oriented content | Project and process management, change management-entrepreneurship |
Digitization and innovation | Digital transformation, big data and artificial intelligence |
Supplementary content | Market and competition analyses, sustainability management, communication and presentation |
Practice and graduation | Practical projects and case studies, final thesis |
This table summarizes the main topics and content areas of the course. It shows how broad and practical the course is.
A business degree with a focus on innovation management offers you a broader foundation than a degree in innovation management alone. While innovation management is highly specialized in the development and implementation of new ideas, business administration gives you a comprehensive knowledge of business contexts, such as finance, marketing, human resource management and corporate strategy. This broad base not only helps you to develop innovations, but also to better understand their economic impact and to embed them in a targeted manner in the corporate context.
By specializing in innovation management, you can still gain in-depth knowledge of creative processes and trend analysis, but you have the advantage of also being flexibly deployable in other areas. This makes you a sought-after specialist who can take on both operational and strategic tasks. This combination opens up more diverse career opportunities for you and enables you to manage innovations holistically.
Munich Business School not only offers you an excellent business degree program, but also focuses on international business so that you can pursue your chosen career anywhere in the world after graduation. The Master Innovation and Entrepreneurship at MBS offers many highlights such as semesters abroad, internships, business projects, plenty of networking opportunities and much more. At Munich Business School, you can expect small study groups, dedicated teachers and award-winning programs. But more importantly, your name matters to us. Here, you are not an anonymous member, but the driving force that motivates us every morning. As a small, private university, we take time for your concerns and offer you a customized study experience. Our lecturers have extensive practical experience and teach you skills that really count. In addition to in-depth business knowledge, we also promote values and abilities that bring you, as a future innovation management expert, closer to sustainability and social responsibility and optimally prepare you for a wide range of professions.
MBS offers some sensational advantages that are possible primarily because of the structure of a private university of applied sciences. You will benefit from the following aspects during your studies at Munich Business School:
Study in English & take advantage of many networking opportunities
Broad knowledge through business studies & specialized knowledge through different areas of focus
Specialists as guest lecturers and professors with business experience
in Finance and Management
Support through small class sizes and mentoring program
Innovation management courses are usually modular in structure and combine theoretical knowledge with practice-oriented projects. Here is an overview of the typical course of study and the degree awarded:
1. Start of studies and orientation phase
2. Basic phase (1st–3rd semester for a bachelor's degree program)
3. Advanced phase (from the 4th semester in the bachelor's program)
4. Practical semester (integrated into many bachelor's or master's degree programs)
5. Final phase (last semester)
Bachelor's degree
Master's degree
Optional further education
The program is highly application-oriented due to its practical nature and strong integration of real-world business projects. The degree qualifies graduates for exciting careers in future-oriented and dynamic fields.
Do you want to start a business and acquire the knowledge necessary for a successful start-up? Or are you looking to pursue forward-looking topics and play a driving role in innovation and entrepreneurial thinking after your master's degree? Then the Master Entrepreneurship at MBS is the ideal start to your success story.
The Master Innovation and Entrepreneurship program provides you with in-depth business know-how, promotes an entrepreneurial mindset, and gives you the essential skills and tools to successfully implement innovative ideas either in a company or when founding your own start-up.
With the aim of creating a comprehensive understanding of the principles and practice of innovation and entrepreneurship, the program places a strong emphasis on practical solutions and real-world learning experiences. It prepares you to take a leading role in the development of new ideas and businesses. Join us on an exciting journey to unleash your creativity and entrepreneurial spirit, and actively shape change in a dynamic, global economy.
The studies at MBS focus on the international market. A large part of the course content is taught in English and MBS students come from all over the world.
Internationality is also expressed through the semester abroad. Students spend the last semester at one of our more than 60 partner universities around the world.
Students work on a business project for a real company. In doing so, they apply the theoretical knowledge gained during their studies in practical applications.
The following diagram shows that the Master Innovation and Entrepreneurship program at Munich Business School is the No. 1 choice for shaping the future.
Degree-specific modules
The modules of the Master Innovation and Entrepreneurship program in Munich prepare you for a career in start-ups, family businesses, consulting or in the innovation department of a company. In small groups, you will learn how to develop business ideas, create business plans and found, manage and scale a start-up. You will acquire the knowledge to successfully identify and manage innovations and implement them in an international context. The combination of research and practical projects with innovative companies will foster your entrepreneurial thinking, enabling you to develop creative and sustainable solutions to current challenges.
Business Project
A central component is the business project, in which you work on a practical issue in collaboration with a real company and directly apply your skills.
Core Modules
The core modules provide you with general business knowledge in areas such as international management, business communication and responsible leadership. The focus is on interdisciplinary exchange and the practical application of models in a globalized world.
Electives
With elective courses such as Social Entrepreneurship, Technology Trends or “Success Factor Happiness”, you can customize your studies or specialize in a research project.
If you have any further questions or need more information, please do not hesitate to contact our student advisory service.
Application
In order to qualify for the Master Innovation and Entrepreneurship study program, you must fulfill academic, linguistic, and to some extent professional requirements.
You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The main requirement for admission to the Master Innovation and Entrepreneurship study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
“The experience has been very good throughout. The aim of the program is not only to impart knowledge about economics, but also to broaden one's horizons and to get a perfect start in the international working world after the program. Here, students don't study against each other, but with each other. The professors and lecturers don't just read their slides, but also want the students to understand the material.”
Felix on StudyCHECK
Salaries in innovation management vary depending on professional experience, company size, industry and location. Here is an overview, although it should be noted that the figures given are averages and may vary depending on individual factors:
The Munich Business School in Numbers
The following table shows that graduates of an innovation management program can work in a variety of industries and professions. They work in strategic, operational or creative roles and contribute to the successful implementation of innovations.
Occupational field | Possible job titles | Responsibilities |
---|---|---|
Innovation management | Innovation manager, innovation project manager | Development and management of innovation projects, introduction of new products or services |
Technology management | Technology consultant, technology manager | Monitoring and implementation of new technologies, evaluation of technological trends |
Product development | Product manager, development engineer | Design and implementation of new products, improvement of existing products |
Business consulting | Consultant for innovation strategy, change management consultant | Consulting for companies on the implementation of innovations, change management |
Entrepreneurship | Founder of a start-up, business developer | Development of new business models, establishment and management of one's own company |
Marketing and sales | marketing manager for innovations, innovation sales specialist | development of market entry strategies for new products, customer and market analyses |
Research and development | R&D manager; innovation analyst | Identification of new research fields, development of innovative solutions |
Project management | Project manager for innovation projects, process optimizer | Coordination of interdisciplinary teams - Optimization of innovation processes |
Sustainability management | Manager for sustainable innovations, CSR consultant (Corporate Social Responsibility) | Development of environmentally friendly products and processes - Implementation of sustainability strategies |
Digital Transformation | Digital innovation manager, data scientist for innovations | Implementation of digital business models, use of big data and AI for innovation processes |
Education and teaching | Lecturer in innovation management, trainer in creativity methods | Transfer of knowledge in the field of innovation, conducting workshops |
Have you ever wondered what jobs you can get with a business degree?
Then take a look at our page on business administration careers. There, we explain many of the jobs that you can get with a business degree.
Business Administration JobsThe diversity of innovation management is reflected in a number of exciting professional fields. Here is a closer look at three examples of careers:
Tasks: Innovation managers are responsible for developing and implementing innovation projects. They analyze market trends, identify new business opportunities, and lead the development of new products or business models. They coordinate projects, implement creative ideas, and track their market success.
Special feature: The job combines strategic thinking with creative problem-solving. Innovation managers actively shape the future of the company and often work on groundbreaking technologies or concepts.
Tasks: Product managers take responsibility for the planning, development and market launch of products. They analyze market requirements and create roadmaps for product cycles. They are responsible for defining product features, monitoring production costs and measuring success after launch.
Special feature: The job is special because it combines technical knowledge with customer orientation. Product managers are the driving force behind innovative solutions that often improve people's everyday lives.
Tasks: Digital innovation managers drive digital transformation in companies. They develop digital business models, implement new technologies and optimize digital processes. Their tasks also include developing strategies for digital innovations and introducing innovative platforms.
Special feature: This job combines innovation management with state-of-the-art technology. Digital innovation managers design digital solutions that keep companies competitive. The focus on future technologies makes the job particularly exciting.
DID YOU KNOW?
After an MBS Bachelor's or Master's degree, you can also take up all these professions abroad without any problems.
A degree in innovation management prepares you to develop creative ideas, implement them strategically and successfully establish them in the market. You will learn how innovations in products, processes or business models are created, how they are evaluated and managed, and how you can use trends and technologies for companies. In doing so, you combine knowledge from business, technology and creativity to actively shape the future.
Entrepreneurship and innovation management deal with the development, implementation and marketing of new ideas, products or business models. While entrepreneurship focuses on the founding and management of companies, innovation management is concerned with promoting innovative processes and strategies in existing organizations. Together, they form the basis for creative solutions and economic success.
An innovation management process in a company begins with the collection of ideas, often through trend analysis, creative methods or employee suggestions. The ideas are then evaluated, prioritized and the best ones selected. These are tested in pilot projects, further developed and finally implemented. Finally, the success of the innovation is measured, and the knowledge gained is incorporated into future projects.
Global innovation management refers to the development and implementation of innovations in an international context. It takes into account global trends, markets and resources to create competitive products, services or business models. It combines cultural diversity, technological developments and cross-border collaboration to successfully innovate worldwide.
A degree in innovation management qualifies you to strategically develop, implement and market innovative ideas. It gives you in-depth knowledge in areas such as creativity techniques, project management and corporate strategy, enabling you to drive innovation in a range of industries.