Management of medium-sized companies refers to the specific management approaches and methods that are tailored to small and medium-sized companies (SMEs). Often referred to as the “backbone of the economy”, SMEs are characterized by their size, independence and often close ties to the region. These companies face unique challenges and therefore require special management strategies. While large corporations often rely on globalized markets, extensive resources and complex structures, SMEs tend to be more focused on flexibility, personal customer relationships and a sustainable growth strategy. Issues such as financing, risk management, securing skilled workers and the ability to innovate are crucial for SMEs and require management that acts pragmatically and conserves resources. Management of medium-sized companies is therefore concerned with the question of how these companies can successfully assert themselves in the market and optimally leverage their specific strengths.
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The following prerequisites are typical for a course of study in the field of Management of Medium-sized Companies:
These requirements may vary depending on the university and program.
A study program in the field of medium-sized company management imparts a mixture of business know-how and specific knowledge for the management and development of small and medium-sized companies (SMEs). The study contents are practice-oriented and designed to address the special requirements and potentials of medium-sized companies. Typical contents include:
A degree program in management of medium-sized companies prepares students to take on complex and diverse tasks in medium-sized companies and to lead them strategically, economically and successfully.
Introduction to key business topics such as accounting, marketing, human resources and finance.
Special financing options and challenges for SMEs, budgeting and cost control, liquidity management and financing options for growth projects.
Development of corporate strategies, organizational development and leadership skills, adapted to the specific requirements of medium-sized structures.
Overview of legal topics such as labor law, contract law, tax law and the legal framework for medium-sized companies.
Approaches to promoting innovation in SMEs, technology transfer, digitalization and the use of new technologies to strengthen competitiveness.
Recruitment, development and retention of skilled workers, motivation and leadership of teams, as well as conflict management and corporate culture.
Development and implementation of marketing strategies, customer loyalty and sales channels that are specifically relevant for small and medium-sized companies.
Planning, control and implementation of projects as well as efficiency increase and optimization of operational processes.
Opportunities and challenges for SMEs that want to become active in international markets, as well as the development of export and expansion strategies.
Planning and implementing company succession, whether within the family or to external successors, as well as legal and tax aspects of the transfer.
Applying theoretical knowledge in real or simulated business projects, often in collaboration with real SMEs, to gain practical experience.
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Business StudiesThe structure of a course of study in management of medium-sized companies is usually divided into different phases and ends with an academic degree. Here is a typical structure:
Basic studies (1st-3rd semester)
In the first few semesters, students learn the fundamentals of business administration, including accounting, marketing, finance and human resources. The focus here is on providing a sound understanding of business administration.
Advanced studies (4th-6th semester)
The course content is expanded to include topics specific to medium-sized companies, such as SME financing, company succession, innovation management and process optimization. Practical projects, case studies and often a mandatory internship deepen knowledge and ensure practical relevance.
Final paper (Bachelor's thesis)
The program often concludes with a practical semester in which students get to know a company more intensively and work on real projects. The Bachelor's or Master's thesis is often written in cooperation with a company.
Degree
Depending on the course of study and university, the program concludes with a Bachelor of Arts (B.A.) or Bachelor of Science (B.Sc.). For further specialization, a Master's program (M.A. or M.Sc.) in Management of Medium-sized Companies or a related field can be completed. The degree qualifies graduates for management positions in SMEs and prepares them for the specific challenges of medium-sized companies.
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Difference Bachelor MasterManagement of Medium-sized Companies Professions after your studies
| Professions | Explanation |
|---|---|
| Managing director or company management | Many alumni take on leading positions in family businesses or SMEs and are responsible for the strategic direction, management and long-term planning of the company. |
| Project manager | Planning, management and implementation of projects to optimize operational processes, launch new products or develop new markets. |
| Personnel manager or HR manager | Responsible for recruitment, development and retention, the design of working conditions and the promotion of a positive corporate culture. |
| Finance and Controlling Manager | Responsible for a company's financial management, budget planning, controlling and cost management, as well as developing financial strategies to secure the company's future. |
| Marketing and Sales Manager | Developing and implementing marketing and sales strategies, brand management and customer acquisition – with a focus on the strengths and needs of SMEs. |
| Business development manager | Identifying new business opportunities, developing growth strategies and helping the company expand into new markets or product areas. |
| Consultant for medium-sized companies | Advising SMEs in areas such as strategy, financing, process optimization or digitization, either as an internal consultant or in a specialized consulting firm. |
| Innovation and product manager | Developing and implementing new product ideas, promoting innovation within the company and adapting to technological trends and market needs. |
| Business successor | Family businesses are often looking for suitable successors; the studies provide the ideal preparation for taking over and continuing the family business. |
| Export or internationalization manager | Planning and implementing strategies for entering international markets, establishing and maintaining foreign relations, and managing export activities. |
| Supply chain and logistics manager | Optimizing a company's supply chains and logistics processes to reduce costs, increase efficiency and ensure security of supply. |
| Self-employed entrepreneur or founder | Some alumni decide to found their own companies in order to put their acquired knowledge into practice and implement their own business ideas. |
Studies in the field of management of medium-sized companies open up a wide range of career opportunities in small and medium-sized companies, but also in larger companies that are specifically looking for specialists with experience in medium-sized companies. The practical nature of the apprenticeship makes it particularly attractive for companies that rely on specialists who have both entrepreneurial thinking and specific knowledge of medium-sized companies.
All three of the following example professions offer interesting tasks and important responsibilities in their respective areas, which makes them attractive career options.
Project managers in SMEs plan, manage and monitor projects that increase the efficiency and competitiveness of the company. This includes budget planning, resource management and the coordination of all teams involved. What is special is that they often work directly with the management and can implement decisions more quickly. They are responsible for the success of the project and usually work on a wide range of projects, such as digitalization, market entry or process optimization.
Business development managers identify growth opportunities and develop strategies for market expansion. They analyze market trends, build new customer relationships and work closely with marketing and sales. In SMEs, this profession is special because business developers often have a direct influence on corporate strategy and can quickly implement innovations, which involves a strong entrepreneurial component.
HR managers are responsible for recruiting, developing and retaining employees. Their tasks include employee appraisals, organizing training and shaping the corporate culture. HR managers are particularly important in medium-sized companies because they often have to foster a family-like atmosphere and address the shortage of skilled workers in order to retain talent in the long term.
After studies in management of medium-sized companies, the salary depends to a large extent on the professional experience, the industry, the size of the company and the position held in the company. On average, graduates often start with entry-level salaries between €35,000 and €45,000 gross per year.
However, with increasing professional experience and career opportunities, the salary can increase significantly. For positions in senior management or in the management of medium-sized companies, annual salaries of €70,000 to €100,000 and more are possible. In particular, in specialized areas such as Business Development, Project Management or Financial Management in larger SMEs, higher salaries are achievable.
The “Master Innovation and Entrepreneurship” program provides you with in-depth business knowledge, promotes your entrepreneurial thinking and gives you the most important skills and tools to successfully implement your innovative ideas in your company or when founding your own start-up. These and other exciting MBS courses of study that can lead to a career in the management of medium-sized companies can be found in the following overview:
At Munich Business School (MBS), you can complete courses in the field of Business Studies. The Bachelor's degree program in International Business provides a sound knowledge of business studies with an international focus. In the Master's area, MBS offers programs such as International Business, Innovation and Entrepreneurship, International Marketing and Brand Management, and Sports Business and Communication. These courses cover various aspects of SME management and prepare you for an international career.
The Bachelor International Business program at Munich Business School provides a holistic business apprenticeship with a strong international focus within a study program conducted in English. Students acquire in-depth knowledge in areas such as marketing, finance, management, and business law. The curriculum emphasizes intercultural competencies and global perspectives to prepare alumni for an international business world. Practice-oriented teaching methods, including case studies and projects, foster the application of theoretical concepts in real-life business scenarios. The program emphasizes the development of leadership skills and analytical thinking to prepare alumni for successful professional careers in the international business sector.
This English-language bachelor's program in Germany not only deepens your business knowledge, but also offers you the opportunity to educate yourself in a variety of focus areas. These include International Innovation Management (Product Lifecycle Management), International Procurement, Production and Logistics (Supply Chain Management), International Marketing and Sales (Customer Relationship Management), International Human Resource Management and Leadership, International Finance, and International Corporate Management and Development.
The Master International Business program at Munich Business School offers students comprehensive studies in English that cover core business disciplines such as marketing, finance and strategic management. The curriculum focuses on global business strategies, international economics and intercultural management, equipping students with the skills to navigate diverse markets. With a strong emphasis on practical applications, the program covers international marketing, finance, supply chain management and legal aspects of business. Students also develop language skills, negotiation skills and leadership skills tailored to the intricacies of international business. The program typically concludes with a master's thesis or final project to ensure a well-rounded apprenticeship for success in the global business world.
This program not only deepens your knowledge of economics, but also gives you the opportunity to further educate yourself in a variety of areas. These include Sustainable Business, International Marketing, Corporate Finance, Luxury Management, Global Family Business and Wealth Management, Innovation and Digital Business, and International Entrepreneurship.
In the English-language Master Innovation and Entrepreneurship program at Munich Business School, students immerse themselves in a dynamic curriculum focused on developing innovation and entrepreneurial skills. The program covers essential business concepts with a particular focus on creativity, idea generation, and business model development. Students explore strategies for successful entrepreneurship, including business formation, financing, and risk management. The curriculum integrates practical experiences, industry collaborations, and case studies to provide real-world insights. In addition, students explore emerging trends in innovation and technology, enabling them to navigate and contribute to the evolving landscape of the global economy and entrepreneurship. The program aims to cultivate an innovative mindset and prepare students to drive change and succeed in entrepreneurial endeavors.
If you dream of founding your own start-up or already have a promising idea, this master's program offers the perfect foundation for developing your entrepreneurial skills. You will acquire advanced business knowledge and learn how to manage, identify and implement innovations in order to operate successfully in an international environment.
In the Master International Marketing and Brand Management program at Munich Business School, students follow a specialized curriculum that focuses on the intricacies of global marketing and brand strategies. The program delves into the core principles of marketing with a particular emphasis on the international context, covering topics such as market analysis, consumer behavior and marketing communication. Students explore brand management strategies including brand development, positioning and sustainable brand building. The curriculum integrates practical applications, industry insights and case studies that equip students with the skills to successfully navigate diverse markets. With an emphasis on creativity and innovation, the program empowers students to effectively manage and enhance the reputation and identity of international brands in a competitive business environment. The program often culminates in a master's thesis or practical project that allows students to apply their knowledge to real-world marketing challenges.
This program will give you expertise in the areas of behavioral psychology, innovation, consumer behavior, and brand communication. You will also gain tools and skills to analyze market structures and competitive environments.
In the English-language Master Sports Business and Communication program at Munich Business School, students complete a comprehensive curriculum tailored to the unique intersection of sports, business and communication. The program covers essential business concepts and emphasizes their application in the dynamic sports industry. Students explore sports marketing, sponsorship, event management, and the intricacies of sports communication. The curriculum integrates real-world case studies, industry collaborations, and practical projects that give students hands-on experience in the sports business landscape. With a focus on developing strategic thinking and communication skills that are specifically suited to the sports sector, the program prepares students for various roles in sports management, marketing, and communications. The program often concludes with a master's thesis or a practical project that allows students to apply their expertise to current challenges in the field of sports business.
If you love sports and are interested in the background of the sports industry, this master's program offers the perfect combination. The course content includes sports communication and media, sports sponsorship and marketing, licensing and rights exploitation, as well as digital sports management and sports event management. After completing your studies, you can work as a specialist in companies in the sports industry, sports clubs and associations.
In the Master in Finance program at Munich Business School, students immerse themselves in a specialized curriculum that combines fundamental business principles with a focus on finance in an international context. The program covers essential topics such as Financial Management, International Financial Markets, Risk Management and Corporate Finance. Students gain an in-depth understanding of financial strategies tailored to global business operations. The curriculum integrates practical applications, case studies and industry insights, giving students the skills to navigate complex financial landscapes. With an emphasis on quantitative analysis and strategic financial decision-making, the program prepares students for positions in international finance, investment and corporate financial management. The program often concludes with a master's thesis or a practical project, allowing students to apply their financial knowledge to real-world challenges.
This program focuses on the world of business and finance. Strategic management and finance are the main focus. After completing the program, you will have extensive knowledge in financial management, analyzing financial statements, mergers and acquisitions, risk management, capital markets, and more.
The MBA program at Munich Business School offers a demanding and practice-oriented apprenticeship for experienced professionals and executives. The curriculum focuses on advanced topics in management, strategy and leadership. Students deepen their knowledge of corporate management, financial management, marketing and innovation strategies. There is a strong emphasis on applying theoretical concepts to real-life business situations through real-world projects and case studies. The MBA program promotes the development of leadership qualities, strategic thinking and intercultural competence. Alumni are prepared to tackle complex business challenges and to operate successfully in demanding global markets.
To be admitted to the MBA program at Munich Business School, you will usually need several years of professional experience, a first degree and a good knowledge of English. The MBA is an attractive option for professionals looking to take their career to the next level.
The DBA program at Munich Business School is designed to develop experienced executives and managers into academic experts in their fields. Students deepen their research skills and gain insights into complex business issues. The program combines advanced courses in Management, Research Methods, and Corporate Management with the independent execution of research projects. Students work closely with experienced faculty and researchers to develop and defend their dissertations. The DBA program emphasizes the application of research to real-world business situations, strengthening alumni's ability to develop innovative solutions to complex business challenges.
The program's special features include: practical orientation, individual supervision, internationality, flexibility, and advanced research methods.
DID YOU KNOW?
At Munich Business School, you can not only take international degree programs, but also complete them entirely in English and meet students from all over the world in the process.
Find out more about studying at MBSWith a degree in Business Management, you can definitely work in the management of medium-sized companies. You will acquire knowledge in business administration, leadership and organization, which are also in demand in small and medium-sized companies. Your studies will prepare you to overcome business challenges, develop strategies and lead teams – all skills that are of great importance in medium-sized companies.
Business Studies in the Management of Medium-sized Companies is a business-related course of study that is specifically geared towards the needs and challenges of small and medium-sized enterprises (SMEs). You will learn how to successfully manage these companies, how to plan strategically and how to deal with typical issues such as financing, Human Resource Management and company succession.
Management of Medium-sized Companies: You will be responsible for the strategic management of small and medium-sized companies, optimizing processes and identifying growth opportunities. This includes personnel management, Financial Planning, promoting innovation and often preparing for company succession.
After studying international business, you can expect a starting salary of between €40,000 and €50,000 gross per year, depending on the industry, company size and location. With growing professional experience and responsibility, the salary can increase to €60,000 or more, especially in larger companies or internationally oriented positions.
With a degree in International Business you can also work in the management of medium-sized companies. The international orientation and business knowledge gained during your studies are valuable for medium-sized companies that want to expand or operate globally. You can study International Business at Munich Business School for both a Bachelor's and a Master's degree.
