DID YOU KNOW?
In the current CHE University Ranking 2023/24, Munich Business School mainly achieves above-average ratings in all ranking categories.
A Master's degree in marketing not only provides in-depth knowledge, but also a wide range of career prospects. Here are six strong reasons why a Master's in marketing is worthwhile:
Marketing master's programs often have an international orientation – with students from all over the world, modules abroad or partnerships with global companies. This creates a valuable network that can open doors beyond the study program.
Marketing is a field in constant flux. A master's degree teaches current trends such as data-driven marketing, AI in advertising, and social media strategies – topics that are essential in today's digital world.
Those who later want to start their own company or agency will benefit enormously from the strategic orientation and entrepreneurial thinking taught in the Master's program. Marketing is a core area of every successful start-up.
A master's in marketing teaches much more than just the basics. Students learn to conduct complex market analyses, think strategically and use modern marketing tools effectively, from digital marketing to consumer psychology.
A postgraduate qualification can make all the difference in the labor market. Many companies prefer applicants with in-depth knowledge, especially for management positions in marketing, brand management or market research.
The Master's program is not only about specialist knowledge, but also about presentation techniques, project management, teamwork and leadership – skills that are in demand in every industry.
Below you can find out what advantages Munich Business School can offer you in your Marketing Master's program.
In the following, we will briefly explain what is meant by the concepts and terms mentioned in the Marketing Master's program.
A degree program with an international focus prepares you for the challenges and opportunities of global markets through intercultural content, languages and often international experiences such as semesters abroad.
A business project is a real-world project in which you work in teams to analyze real business problems and develop innovative solutions, often in collaboration with a partner company.
A semester abroad allows you to study at a partner university in a foreign country, gain international experience and improve your language and intercultural skills.
An internship is a practical experience in a company where you apply your theoretical knowledge, gain professional insights and make valuable contacts.
A double/dual degree enables you to earn two master's degrees in just one period of study, often by spending an additional semester at a partner university abroad. This broadens both your professional qualifications and your international career opportunities.
Studying in English means that some or even all courses and exams are offered in English, which broadens international career opportunities and strengthens language skills.
Language courses offer you the opportunity to choose from a range of languages to suit your interests and career goals, and to customize your studies. In particular, because at MBS you can choose to focus on an international economic area, and learning the relevant language in this context promotes understanding even more.
A mentoring program connects you with experienced professionals or alumni who are ready to provide valuable advice, career tips, and personal support.
A pre-master's program prepares prospective students for a master's program by teaching them the basics and improving their language and subject knowledge. In particular, students who have a bachelor's degree in a different subject and want to start a master's program.
Specializations are advanced topics that you can choose within your study program to specialize in specific areas such as marketing, finance or entrepreneurship. In some programs, you can even choose more than one specialization.
The accreditations of a university or college are an important indicator of the quality and recognition of its study programs. Institutions such as the German Council of Science and Humanities, the Ministry of Education and FIBAA, as well as renowned international accreditation organizations such as AACSB and AMBA, assess the practical orientation, academic excellence and international standards of universities. Some universities, such as Munich Business School, work tirelessly to ensure that more are added and that existing ones are extended. Below, we take a look at the most important accreditations for your Marketing Master's at MBS.
| Munich Business School | Public German Universities | |
|---|---|---|
| State Accreditation | ✔️ | ✔️ |
| FIBAA | ✔️ | ❌ |
| Accreditation by the German Council of Science and Humanities | ✔️ | ✔️ |
| AACSB | ✔️ | ❌ |
| AMBA | ❌ | ❌ |
DID YOU KNOW?
Munich Business School has also won many rankings and awards. You can find an overview of these here:
All Rankings & Accreditations of MBSThese are the companies that regularly work with MBS students on projects.
At MBS, you can study for a Master's in International Marketing and Brand Management. This course gives you the perfect mix of Business Studies knowledge and experience in marketing and brand management to shape your future the way you want. These are the key facts about the Marketing Master's:
90
3 Semesters
English
Full-time study
Master of Arts (M.A.)
Possible
Integrated
September
Are you interested in all the details? Here you will find our complete course of studies for the Master International Marketing and Brand Management at MBS, which will give you a first-class marketing master's degree.
Sub-Modules:
International Marketing
Brand Management
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Content:
Fundamentals of Consumer Behavior
Behavioral Economics: From Heuristics to Nudging
Empirical Research: Introduction to Quantitative and Qualitative Methods
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Students work independently in small teams on real projects submitted to MBS by companies. Within the groups, students work under the supervision of professors over two semesters.
Sub-Modules:
International Strategic Management
Organizational Behavior
Conscious Business
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Choose 1 out of 3
Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Business Communication
Business Ethics
Negotiation Skills
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Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings. The module can be taken in either semester 1 or 2.
Content:
(Digital) Brand Communication: Customer Journeys, User Experience and Analytics
(Digital) Advertising: Programmatic Advertising, Zero Friction and More
Social Media: The Purpose, The Impact and The Use for Businesses
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Content:
The Basics of Innovation: Models, Context, Diffusion and Adoption
How to Market Innovations: Analysis, Segmentation, Targeting, Positioning and The Right Marketing Mix
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Choose 2 out of 5:
Students work independently in small teams on real projects submitted to MBS by companies. Within the groups, students work under the supervision of professors over two semesters.
Choose 1 out of 5:
Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Responsible Leadership
Business & Society
Master Thesis Preparation
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Students in the Master International Marketing and Brand Management gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.
Have you already studied or worked for at least one year in a non-German-speaking country? Then you have the alternative option of completing a subject-specific internship in a company in Germany, Austria or German-speaking Switzerland. The duration of the internship is at least 15 weeks.
Last but not least: writing your Master Thesis
"I thought the guest lectures were very insightful and informative. The examples quoted in class were very interesting and new. Plus, the activities done in class were very interactive and fun. We were also told to read a book as a part of our class assignment and I really enjoyed that. Besides that I met people across different cultures and that has been the highlight of my studies at MBS."
Shubhangi on StudyCHECK
Studies may also include practice-oriented projects, case studies and possibly internships to strengthen the connection to the real business world. A master's degree in marketing provides in-depth knowledge and skills to prepare alumni for demanding positions in marketing. These are just a few of the typical topics that may be covered in a marketing master's program.
✓ Strategic Marketing Management: Developing and implementing long-term marketing strategies to achieve business objectives.
✓ Market Research: Methods for collecting and analyzing data to understand market opportunities and customer needs.
✓ Consumer Behavior: Investigating consumer motivations and decision-making processes.
✓ Digital Marketing: Strategies for online marketing, social media marketing, and digital campaign management.
✓ Product Management: Planning, developing and marketing products or services.
✓ Brand Management: Building, positioning and maintaining brand identity.
✓ Marketing communication: development of effective advertising and communication strategies.
✓ Sales management: planning and organization of sales activities to increase revenue and customer satisfaction.
✓ International marketing: adaptation of marketing strategies to international markets and cultural differences.
✓ Marketing ethics and sustainability: consideration of ethical issues and sustainable practices in marketing.
✓ Marketing analytics: application of data analysis to optimize marketing decisions.
A Master's degree in marketing provides the basis for a variety of modern, future-oriented career paths. A Master's degree in marketing opens many doors – from large corporations to creative agencies and innovative start-ups. The combination of strategic thinking, analytical skills and creativity is in demand in many fields. Here are some attractive career opportunities that are open to you after graduation:
Do you love trends, have a flair for communities and can tell stories with words and images? Then this role is perfect for you. As a social media manager, you plan cross-channel strategies, develop content for platforms such as Instagram, TikTok, LinkedIn & Co. and actively interact with the target group.
In this role, you will lead comprehensive marketing strategies, plan campaigns, manage budgets and work closely with sales, product development and agencies. You will make a significant contribution to the company's success – and in almost every industry.
Do you love numbers and want to know why people buy what they buy? In this role, you analyze customer behavior, market trends and campaign success to enable data-based decision-making and optimize strategies.
If you have a talent for language and storytelling, this is your field. You shape a company's public image, manage media contacts, develop communications strategies and are the first point of contact for public appearances.
As a product manager, you accompany a product from the idea to the market launch – including positioning, pricing strategy and communication. Marketing knowledge is crucial to successfully place products on the market.
In this role, you will develop target group-relevant content for various channels – from blog articles and white papers to videos and podcasts. You will plan editorial strategies, work closely with SEO experts and creative teams, and help to sustainably position brands.
DID YOU KNOW?
To find out more about Marketing Manager, Product Manager, PR Manager, Social Media Manager and similar Business Studies jobs, visit the following page:
Business Careers explained in full| Prerequisites | Salary |
|---|---|
| Entry-level positions | €38,000 – 48,000 per year |
| Mid-career level | €50,000 – 70,000 |
| Executive level | €80,000 – €130,000+ |
| Industry | Industry-dependent – e.g. higher in the Automobile Industry |
| Location | Higher in metropolitan areas like Munich |
| Experience | In most cases, the more experience, the higher the salary |
| Qualifications | In most cases, the more qualifications, such as a DBA, the higher the salary |
The assessment of whether a Master's in Marketing is a good degree program depends on various factors, including individual career goals, interests and the specific design of the program. A Master's in Marketing can offer advantages by providing in-depth knowledge of marketing and improving career opportunities in the field. However, it is important to consider the specific course content, the reputation of the university and the practical orientation of the program. In addition, personal preferences and the current demand for marketing experts on the job market play a role in the decision to choose this degree program.
The income with a Master's in Marketing varies depending on various factors such as location, industry, professional experience and individual negotiation skills. However, graduates with a Master's in Marketing can generally work in senior positions in marketing and communications departments, consulting firms or advertising agencies. Salaries can therefore vary greatly depending on the position and company size. However, experienced marketing professionals with a Master's degree often have the opportunity to earn above-average salaries.
For example, entry-level marketing professionals with a Master's degree could expect an annual salary in the range of €40,000 to €70,000, depending on the factors mentioned. Experienced professionals or C-level executives can earn significantly higher salaries. It is advisable to consult recent salary surveys and industry reports for more accurate information based on the current job market.
More information on this further up in the text.
A Master's in Marketing opens up various career opportunities. Graduates can work in management positions in corporate marketing departments, develop strategic marketing plans, conduct market research or work in product development. There are also career opportunities in advertising agencies, PR firms, market research companies or as a marketing consultant. A Master's in Marketing also enables entry into management positions such as Marketing Director or CMO (Chief Marketing Officer). The versatility of the program allows alumni to shape their careers in various industries, including technology, healthcare and consumer goods.
More information above.
Various Bachelor's degrees can be considered for a Master's in Marketing. Typically, Bachelor's degrees in Marketing, Business Studies, Communication, Media Studies or related fields are relevant courses of study. However, the choice can vary from university to university. It is important that the Bachelor's degree covers the necessary basics in the areas of marketing, market research, communication and management to enable a smooth transition to the Master's in Marketing. It can also be advantageous if the Bachelor's degree includes practical experience or internships in the field of marketing.
However, it is also possible to study a Master's in Marketing without any prior knowledge and having completed an independent Bachelor's degree.
The question of whether a Master's in Marketing is worthwhile depends on various factors, including individual career goals, the industry in which you want to work and the specific structure of the course. A Master's in Marketing can be worthwhile as it provides in-depth knowledge and skills that improve career opportunities in this field. However, the decision should also be made taking into account the costs, the duration of the course and the current demand for marketing experts. It is advisable to evaluate the specific course content, the reputation of the university and possible networking opportunities in order to make an informed decision.
Marketing is a business approach to creating, communicating, delivering and maintaining value for customers. The aim of marketing is to position products or services in such a way that they are perceived, understood and preferred by potential customers. Marketing encompasses a wide range of activities, including market research, product development, advertising, sales, public relations and brand communication. It is about understanding the needs and wishes of the target group and adapting products or services accordingly in order to offer added value and build long-term customer relationships.
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The decision to pursue a Master's degree in Marketing requires not only a solid academic foundation, but also certain personal qualities and skills. The path to a Master's in Marketing starts with specific prerequisites that applicants must fulfill, followed by the essential qualities that can help them succeed during their studies. From academic qualifications to creative skills and teamwork, this combination of prerequisites and traits form the foundation for success in the exciting and dynamic field of the Marketing Master's program. To be successful in the field of marketing, you should have the following prerequisites and qualities or acquire them in the Master's program at the latest:
There are many universities in Germany that offer Master's degree programs in marketing. Here are some examples:
These degree programs may have different focuses and course content depending on the university. It is advisable to check the exact details of the individual programs at each university to ensure that they match your interests and career goals.
DID YOU KNOW?
The Marketing Master at MBS is called International Marketing and Brand Management.
However, you also have the option of choosing marketing as a major in the following degree programs or finding it elsewhere in the curriculum:
Our
Master IMBM in Numbers
Munich, as a business location and capital of the Free State of Bavaria, as an example of Marketing Master Germany, plays an important role as a powerhouse in the field of marketing within the European Union. Several factors contribute to this position:
Overall, Munich is characterized by its economic strength, innovative power and diverse corporate landscape as a major powerhouse in the field of marketing in the European Union. Companies and marketing experts benefit from a dynamic environment that offers room for growth, creativity and business success.
Munich Business School not only focuses on marketing studies, but also places particular emphasis on the internationalization of this degree program so that you will be able to pursue your chosen profession worldwide after graduation. The Master's program in International Marketing and Brand Management at MBS offers numerous highlights, including semesters abroad, internships, business projects and plenty of opportunities for networking. You can look forward to small study groups, dedicated teaching staff and award-winning programs. Above all, it is important to us that your name counts. You are not just an anonymous member, but the driving force that keeps us going every morning. As a small, private university, we take time for your concerns and offer a personalized study experience. Our lecturers have extensive practical experience and teach you skills that really count. In addition to solid marketing and brand management knowledge, we also promote values and skills that will give you an understanding of sustainability and social responsibility as a budding marketing expert and optimally prepare you for a wide range of professional fields.
Munich Business School offers students a number of advantages that are made possible by the structure of a private university. You will benefit from these advantages during your studies at MBS:
Professors with Experience in Business & Specialists as Guest Lecturers
Small Class Sizes & Support through e.g. Dual Degree Opportunity
Marketing and Management
Broad Marketing Studies & specialized Knowledge through focal points
International Focus & many Networking Opportunities
A master's degree program in marketing is usually designed to provide in-depth knowledge and skills in the field of marketing. The process may vary depending on the university and program, but here are some general aspects:
The degree of a Master's degree in Marketing is usually the Master of Science (M.Sc.) or the Master of Arts (M.A.), depending on the focus of the degree program. The exact degree may vary, but it indicates that graduates have acquired in-depth knowledge in the field of marketing and are able to tackle complex marketing challenges. The degree is internationally recognized and opens doors to various career opportunities in the marketing field.
If you are interested in studying international marketing and at the same time want to gain comprehensive insights into the tasks of a brand manager, the Master's program "International Marketing and Brand Management" at MBS is the ideal choice for you! Our program will help you to deepen your expertise in the areas of international and brand marketing. You will gain insights into behavioral psychology, work with digital marketing tools and learn about the latest innovations to strengthen your customer understanding skills - a key aspect for success in the business world.
Our "theory meets practice" approach allows you to learn the latest scientific insights while applying your knowledge to real-world projects. By developing your own marketing campaigns and interacting with business professionals, you will be optimally prepared for your future career. During the International Marketing and Brand Management Master's program, you can choose an international focus each semester and explore different markets, methods and specific economic areas that influence the global economy.
The studies at MBS focus on the international market. A large part of the course content is taught in English and MBS students come from all over the world.
Internationality is also expressed through the semester abroad. Students spend the last semester at one of our more than 60 partner universities around the world.
Students work on a business project for a real company. In doing so, they apply the theoretical knowledge gained during their studies in practical applications.
The Munich Business School (MBS) Career Center serves as a crucial link between MBS students and companies. Its primary focus is to address students' career-related concerns and establish connections with the business sector, facilitating optimal staffing solutions. As a result, companies maintain a continuous presence at Munich Business School.
MBS students receive comprehensive support throughout their journey to achieve professional goals. This support spans from assisting in the search for internships both in Germany and abroad, facilitating initial connections with potential employers, to providing guidance in later stages of their careers and post-graduation.
Companies value Munich Business School students for their practical training, and our partners regularly offer opportunities such as internships, positions for working students, graduate roles, and thesis topics through the dedicated career portal JobTeaser.
Application
In order to qualify for the Master International Marketing and Brand Management study program, you must fulfill academic, linguistic, and to some extent professional requirements.
You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
