A sports management degree is an academic education that focuses on business management in the sports sector. Students learn how to successfully manage and lead sports organizations, clubs, teams and events.
The program includes a wide range of topics, such as sports marketing, sports finance, sports law, sports media, event management and sports psychology. Students also gain knowledge in areas such as human resource management, accounting and finance to ensure effective management of resources. Graduates of the sports management program have career opportunities in various areas of sports management, such as managing sports teams, organizing major sporting events, sports marketing, or marketing athletes.
The program offers students a combination of theoretical knowledge and practical experience. Internships, projects and case studies are integral parts of the program to provide students with practical experience in the industry. A successfully completed sports management degree enables graduates to become involved in an industry that is constantly evolving and is an important part of our society.
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The Sports Management program at Munich Business School (MBS) is a master's degree program that offers students a thorough academic education in the fields of sports management, sports economics and sports marketing.
3 semesters
Master of Arts, 90 ECTS
Annually for the fall semester
Master Sports Business and Communication
English
8.580 EUR per semester
In presence at the campus in Munich
The program objective of the Masters in Sports Management is to provide students with a comprehensive understanding of the business and management of sport organizations. This includes aspects such as strategic planning, financial management, marketing, event management, human resource management and law.
Graduates of the program should be proficient in analyzing complex business problems in the sports industry and developing effective solutions. In addition, they should be able to understand and consider the needs of various stakeholders in the sports industry.
Another goal of the program is to provide students with skills in leadership, communication, teamwork, and intercultural competence. Graduates should be able to work effectively in a variety of roles and contexts around the sports industry, including sports teams, sports organizations, sports agencies and sports media.
In addition, students in the Masters in Sport Management will develop a critical perspective on the role of sport in society and the impact of sport on business and culture. They should be able to understand the importance of ethics and sustainability in the sports industry and incorporate them into their decision-making.
It is perfectly possible to study sports management without actively participating in sport yourself. Sports management is a field that focuses on the business and administrative aspects of sports, and there are many degree programs that focus on this side of sports. Here are some reasons why it is possible to study sports management without being directly involved in sport:
A sports management study program often focuses on business aspects, such as sports marketing, financial management, event management, sports law and business management. These subjects do not usually require active participation in sporting activities.
Sports management alumni can work in a variety of industries, including sports clubs, sports agencies, sports marketing agencies, event management, sports tourism, sports media and many others, without necessarily being active in sports themselves.
A sports management degree prepares students for careers in sports management, where they can work in positions such as sports manager, event manager, marketing manager, financial analyst or administrator. These roles are more about organization and administration than active participation in sport.
A sports management study program can also cover theoretical aspects of sport, such as sports psychology, sports sociology or sports history, which do not require physical participation in sport.
However, it is important to note that the exact requirements and focus may vary depending on the university and degree program. If you are interested in studying sports management without active athletic participation, you should check the specific curriculum and requirements of each university to make sure it matches your interests and career goals.
DID YOU KNOW?
Interested students who do not prefer practical sports activities can take an ideal course in sports management at Munich Business School, as the teaching is exclusively theoretical. Nevertheless, our GYM COOPERATION with FitX also offers a suitable option for those who are interested in physical activity.
What you will learn in the
Sports Management Study Program
| Fundamentals of Business Studies | Introduction to the basic principles of business studies applied to various aspects of the sports industry. |
|---|---|
| Sports Economics | Analysis of economic aspects in sports, including market value analysis, financing of sports organizations and economic impact of sports events. |
| Sports Marketing | Fundamentals of marketing in the context of sport, including brand management, sponsorship, event marketing and marketing of sports products. |
| Sports Law | Legal aspects of sports, including contract law, sports event law, employment law in sports and legal frameworks for sports organizations. |
| Sports Management Principles | Fundamental management concepts and practices specific to the sports industry, including organizational leadership, Human Resource Management, and strategic management. |
| Sport Ethics and Social Responsibility | Examination of ethical issues in sport, fair play, social responsibility of sport organizations and ethical decision making. |
| Sports Event Management | Planning, organization and implementation of sports events, from local games to major international events. |
| Sports Media and Communication | Examining the role of media and communication in sport, including media law, sports journalism, PR and digital media. |
| International Sports Management | Analysis of global trends and challenges in sport, international sports organizations, international business practices in sport and cultural aspects. |
| Sports Tourism | Examination of sport as a tourism product, event tourism in sport and the impact of sporting events on tourism. |
| Financial Management in Sport | Financial planning, budgeting, investment and financial analysis in the context of sports organizations. |
| Sports Psychology | Basic concepts of sports psychology, motivation of athletes, team building and mental training. |
| Digital Sports Management | Integration of digital technologies and social media in sports marketing, data analysis in sports and digital strategies for sports organizations. |
| Sports and Event Law | In-depth consideration of legal issues related to sports events, including contract law, liability and trademark protection. |
A sports management study program provides knowledge and skills in the field of business administration and management, specifically geared towards the sports industry. The exact course content can vary depending on the university and degree program. These are just some of the general topics that can be covered in a sports management study program.
The exact structure of the sports management study program can vary depending on the course, university and geographical location. A practice-oriented approach, for example through internships, projects and case studies, is often an integral part of a sports management study program.
A sports management qualification profile includes a combination of expertise and skills required for a successful career in the sports industry. Here are some of the most important qualifications:
✓ Business Knowledge: Successful sports managers must have an understanding of business concepts such as accounting, financial management marketing and human resource management
✓ Industry Knowledge: A comprehensive understanding of the sports industry is critical, including the rules and regulations that affect sports operations and the various stakeholders in the industry.
✓ Leadership Skills: Sports managers must be able to lead and motivate teams, make decisions and initiate change. Therefore, skills such as communication, motivation, conflict resolution and strategic thinking are fundamental.
✓ Project Management Skills: Planning, executing and monitoring complex projects to ensure they are completed on time and within budget is part of the sports manager's job profile.
✓ Analytical Skills: An understanding of data analysis, research methods, and market analysis plays a substantial role in making informed decisions in the sports industry.
✓ Creativity: Sports managers often need to find creative solutions to solve problems and identify new business opportunities. Therefore, the ability to innovate is also important.
✓ Ethics and Sustainability: An understanding of the importance of ethics and sustainability in the sports industry is essentially relevant to ensuring that sports operations are conducted in a responsible and environmentally friendly manner.
✓ Multicultural Competence: The ability to work with people from different cultures and backgrounds is of serious value to be successful in the global sports industry.
The Sports Management degree program has some definite advantages over a regular International Management degree program. Here is a comparison of the two programs:
| Sports Management | International Management | |
| Versatile | ✔ | ✔ |
| Concrete practical relevance | ✔ | ? |
| Short study time | ✔ | ✘ |
| Lots of learning material | ✘ | ✔ |
| Concrete future prospects | ✔ | ✘ |
| Turning passion into profession | ✔ | ? |
| Contact with people of similar passion | ✔ | ? |
A sports manager is responsible for the business management and administration of sports organizations, clubs, teams or events. The duties of a sports manager may include the following activities:
Managing the finances of a sports team or organization, including budgeting, financial planning and accounting, fall under the responsibility of a sports manager.
A sports manager handles the marketing and sponsorship of a sports event and team. This includes developing marketing strategies, acquiring sponsors and managing advertising campaigns.
A sports manager understands the laws and regulations associated with sporting events and organizations and ensures that they are followed.
The management of personnel, such as coaches, players or other staff, is the responsibility of a sports manager. This may include hiring, firing, or training the staff.
The organization and implementation of sports events, such as tournaments, competitions or championships, lies within the scope of a sports manager's duties.
In summary, a sports manager is responsible for ensuring that a sports team or organization is run effectively and efficiently, both on a business and sporting level. This also involves promoting the brand and reputation of the team or organization and ensuring that fans and supporters associate a positive feeling with the team.
Sports Management Studies
at the MBS in numbers
There are many good reasons why you should study Sports Management in Munich:
The NC values for sports management studies vary annually and depend on various factors such as the number of available study places, the number of applicants and other conditions. The following is a general overview of some of the universities that offer degree programs in sports management.
| University/College | Degree Program | NC (WS 2023/24) |
|---|---|---|
| Heilbronn College | Business Administration and Culture, Leisure and Sports Management | NC 3.3 |
| University of Leipzig | Sports Management | NC 2.2 |
| Cologne Sports College | Sports Management and Sports Communication | NC 1.6 |
| Munich Business School | Sports Business and Communication | No NC |
The Master's program in Sports Management at MBS is a one-and-a-half year program designed for graduates of a Bachelor's program and focuses on advanced topics in the field of sports management. The master's program includes courses in sports marketing, sports economics, sports law, and other related topics. Students are also given the opportunity to gain practical experience through internships and projects in the sports industry.
The Sports Management program at MBS is taught in English and offers students the opportunity to study in an international environment and network with other students from around the world. In addition, MBS has close relationships with several leading sports organizations and companies that provide students with access to internships and job opportunities.
Prospective students who do not want practical sports sessions will find the perfect sports management course at our university, as only theory is taught. Nevertheless, those interested in physical sports also get their money's worth through our GYM COOPERATION with FitX. MBS students receive a discount and thus have access to 7 different training areas, an individual training plan and 9 different courses and that around the clock, 365 days a year, in all FitX studios in Germany. By the way, a FitX studio is only a good 10-minute walk away from the MBS campus.
Overall, the Sports Management program at MBS offers students a wide range of academic courses and practical experiences that prepare them for a career in the dynamic and exciting world of sports. Furthermore, trends in the sports world are addressed in the Sports Management program, such as e-sports, fantasy sports and virtual reality. For example, an MBS alumni talks on our blog about how he rose to the management of a consulting agency for e-sports and gaming after completing his sports management studies.
The main requirement for admission to the Master International Business study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
"The topics and different subjects helped me with many real life examples to build up my own company meanwhile/directly after finishing my master thesis as I was able to apply my knowledge. A broad spectrum of subjects always held me staying focused, curious and eager to study."
Anna on StudyCHECK
Sub-Modules:
Corporate Communication and Public Relations
Foundations of Communication Studies and Media Markets
Foundations of Media Law and Media Ethics
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Sub-Modules:
Introduction to Sports Business
Innovative Leadership in Sports Management
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Sub-Modules:
International Strategic Management
Organizational Behavior
Conscious Business
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Choose 1 out of 3
Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Business Communication
Business Ethics
Negotiation Skills
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Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.
Sub-Modules:
Sports Marketing
Sports Sponsoring
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Sub-Modules:
Online Marketing
Digital Sports
Social Media Management
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Sports Event Management
Choose 1 out of 5:
Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Responsible Leadership
Business & Society
Master Thesis Preparation
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Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings.
Students in the Master Sports Business and Communication gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.
Have you already studied or worked for at least one year in a non-German-speaking country? Then you have the alternative option of completing a subject-specific internship in a company in Germany, Austria or German-speaking Switzerland. The duration of the internship is at least 15 weeks.
Last but not least: writing your Master Thesis
Salary after a sports management study can vary greatly depending on a number of factors, including experience, industry, position, company size, location and individual negotiation skills. Here are some rough guidelines for possible salaries after a sports management study, based on different positions:
It is important to note that these are general estimates and actual salaries of sport management study alumni depend greatly on individual factors. In addition, international differences in salary structures and cost of living can be taken into account if you work in different countries.
It is advisable to research current salary data of sport management study alumni in your region and industry to get more accurate information. This can be done through salary surveys, industry reports or talking to recruiters and professionals in the industry.
The career prospects for a sports management study alumni are varied and depend on a number of factors, including individual skills, experience, chosen industry and location. Overall, however, the future prospects are positive as the sports sector continues to grow and offer various opportunities for sports management study alumni.
It is important to note that competitiveness in the job market depends on various factors. Therefore, it is important for Sport Management study alumni to continuously develop their skills and qualifications, follow relevant industry trends and actively network to improve their career prospects. Internships, networking and further education can also help to strengthen their chances on the job market.
Here are some aspects that can influence a sports manager's career opportunities and future prospects:
| Growing Sports Market | The sports industry is a growing market globally. Sports teams, federations, sports marketing agencies, sporting events and other organizations are continuously looking for qualified sports managers to lead and improve their activities. |
|---|---|
| Diverse Career Opportunities | Sports Management study alumni have the opportunity to work in a variety of fields, including sports teams, sports federations, sports marketing agencies, event management, sports media, sports facilities and more. This diversity offers broad career opportunities. |
| International Perspectives | With the globalization of sport, international career opportunities are increasingly opening up for sports managers. Sports organizations are collaborating on a global scale, increasing the demand for professionals with international experience. |
| Digitalization and Technology | The integration of technology and digital platforms in sports management is creating new career fields and increasing the demand for professionals who are familiar with the latest trends and innovations in sports technology. |
| Sports marketing and Sponsorship | The importance of sports marketing and sponsorship has increased as companies invest more in marketing their products and services through sports investments. Sports managers with expertise in these areas are in demand. |
| Sports Tourism | The demand for sports events and tourism is growing, increasing the need for sports managers trained in the planning, organization and management of sports events and tourism projects. |
| Sustainability and Social Responsibility | Sports organizations are increasingly focusing on sustainability and social responsibility. Sport management study alumni who specialize in these topics could be in demand in this evolving industry. |
These figures are for guidance only and can vary widely by location and industry.
One advantage of Sports Management as a career is that there is usually a high demand for qualified professionals, especially in a world where sports are playing an increasingly important role. Another plus is that you get to experience a fast-paced, exciting industry and work with talented and passionate people.
One downside might be that competition for popular jobs in the sports industry can be very high, and it might be difficult to find a position that meets your expectations. In addition, the workday can be stressful and often requires long hours and a high degree of flexibility.
If you have an interest in sports and a talent for business and management, becoming a sports manager can be a rewarding and exciting career path. However, it is important to learn about the specific requirements and expectations of the industry and gain solid education and experience in the field to be successful. The recommended education is a Sports Management degree.
